| International Trade and Business (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | ITB310 | ||||
| Course Name: | E Commerce | ||||
| Semester: | Spring | ||||
| Course Credits: |
|
||||
| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
|
||||
| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
| Course Lecturer(s): | Dr. Öğr. Üy. Naim Çetintürk | ||||
| Course Assistants: |
| Course Objectives: | This course provides the learner with an overview of the basic principles of electronic commerce and the related concepts, which are reflected in current environment of the global economy. In the course, the student will develop a deeper understanding of the critical attributes of a successful participant in today’s ever-changing markets. During this course the learner will utilize fundamental concepts learned in economic and marketing classes, integrated with computer skills to create an online business. Included in the content of this course will are current issues related to the electronic commerce issues. Security, digital money, and the evolving internet will be among some of these issues. Ethical, legal and environmental issues will also be explored. |
| Course Content: | E-Commerce business models and marketplaces, e-commerce payment solutions, logistics and fulfillment for e-commerce, legal & ethical & tax issues, interface design and user experience, e-commerce security, strategy and global issues in e-commerce. |
|
The students who have succeeded in this course;
1) Learns the fundamentals of business trade in an electronic environment. 2) Understands the main requirements for an e-commerce process 3) Comprehends the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understands the goods and services portfolio that is compatible to e-commerce 5) Learns the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading by having the vision of which business models can be implemented 6) Knows the technical, legal and managerial aspects of e-commerce 7) Explains the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
| Week | Subject | Related Preparation |
| 1) | Introduction to e-commerce, Basic Terms, Development and History of e-commerce Rising of the e-commerce in the COVID-19 period | |
| 2) | Business Models in e-commerce | |
| 3) | e-commerce websites and marketplaces | |
| 4) | Payment Solutions in e-commerce - New Payment Methods | |
| 5) | Security and e-commerce | |
| 6) | Supply Chain Management and Logistics | |
| 7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
| 8) | Midterm Exam | |
| 9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
| 10) | e-commerce Programs - Web Tools and Ready Systems | |
| 11) | Marketing Communication in e-commerce – The Concept of Brand | |
| 12) | Essentials of Digital Marketing and Advertising | |
| 13) | Measurement, Performance and e-commerce Strategies in e-commerce | |
| 14) | New Trends in e-commerce: S-Commerce and M-Commerce | |
| 15) | Finals Week | |
| 16) | Finals Week |
| Course Notes / Textbooks: | Öğretim üyesinin derse ait notları Lecturer's course notes |
| References: | Laudon, Kenneth C. and Carol Guercio Traver, E-Commerce: Business, Technology, Society 2014 (11th ed). New Jersey: Pearson Education (Prentice-Hall), ISBN-10: 0133507165; ISBN-13: 978-0133507164 |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 1 | 1 | 1 | 1 | 1 | 1 | 1 | ||||||
| 2) Possess the knowledge and skills related to different functions and interactions of international business and trade. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 3) Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 4) Use different theoretical approaches to understanding and solving various business and trade problems. | 2 | 2 | 3 | 3 | 3 | 3 | 3 | ||||||
| 5) Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 6) Understands the value of developing new trade projects and generating strategies within international market needs. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 7) Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | ||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | ||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 10) Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 2 | 2 | 2 | 2 | 2 | 2 | 2 | ||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 13) Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 1 |
| 2) | Possess the knowledge and skills related to different functions and interactions of international business and trade. | 3 |
| 3) | Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 3 |
| 4) | Use different theoretical approaches to understanding and solving various business and trade problems. | 3 |
| 5) | Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 2 |
| 6) | Understands the value of developing new trade projects and generating strategies within international market needs. | 3 |
| 7) | Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | 1 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 2 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 10 |
| Project | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 30 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 3 | 56 | |||
| Presentations / Seminar | 1 | 10 | 1 | 11 | |||
| Project | 1 | 25 | 25 | ||||
| Midterms | 1 | 8 | 1 | 9 | |||
| Final | 1 | 18 | 1 | 19 | |||
| Total Workload | 120 | ||||||