| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR404 | ||||
| Course Name: | Health Communication | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. MAHMUT ENES AĞCA | ||||
| Course Lecturer(s): | Dr. Mahmut Enes Ağca | ||||
| Course Assistants: |
| Course Objectives: | In this course, students will learn to analyze the impact of health messages on individuals and society and will also learn effective content creation strategies in media channels. |
| Course Content: | Within the scope of the course, we will answer the following questions: What is the process of health communication? How are public relations theories used in health campaigns? How is health-related content produced and presented in the media? What role does digital media play in health communication? |
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The students who have succeeded in this course;
1) Defines the concepts of human, self-knowledge, communication, professional communication, conflict and anger. 2) Explain how the communication process works. 3) Learn verbal and non-verbal communication methods; the basic skills to communicate effectively in everyday and professional life. 4) Use effective anger and conflict management strategies and therapeutic communication skills in social and professional life. 5) Develops workforce skills that will ensure their employability. |
| Week | Subject | Related Preparation |
| 1) | Fundamentals of communication and introduction to Health Communication | Lecture notes |
| 2) | Health Communication and its Dimensions | Lecture notes |
| 3) | Public Relations Theories and Health Communication | Lecture notes |
| 4) | Theories and Models in Health Communication-1 | Lecture Notes |
| 5) | Theories and Models in Health Communication-2 | Lecture Notes |
| 6) | Health communication and Mass Communication Theories | Lecture notes |
| 7) | Media in Health Communication | Lecture notes |
| 8) | Midterm | Midterm |
| 9) | Content Production in Health Communication -1 : Content Production techniques in traditional media | Lecture notes |
| 10) | Content Production in Health Communication-2: Content Production techniques in social media | Lecture notes |
| 11) | Content Production in Health Communication-3: Content Production Techniques in Social Media | Lecture notes |
| 12) | Campaign Process in Health Communication-1 | Lecture notes |
| 13) | Campaign Process in Health Communication-2 | Lecture notes |
| 14) | Student Presentations | Final |
| 15) | Student Presentations | Final |
| Course Notes / Textbooks: | Ders notları |
| References: | Halkla İlişkiler ve Etkinlik Yönetimi- Prof. Dr. Ruken Özgül Kılanç Halkla İlişkiler ve İlişki Yönetimi- Prof. Dr. Hatun Boztepe Taşkıran Muhabir: Habercinin Temel Kitabı- Anadolu Ajansı Kriz İletişimi- Prof. Dr. İnci Çınarlı 21. Yüzyıl için Sağlık İletişimi- Prof. Dr. İnci Çınarlı |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 1 | 2 | 1 | ||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 1 | ||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 1 | 2 | |||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 | 3 | 3 | ||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 | 2 | |||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 1 | 3 | 1 | ||||||||||||
| 7) They use written and verbal communication skills effectively. | 1 | 3 | 3 | ||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 1 | 2 | 1 | ||||||||||||
| 9) They have management skills. | 1 | 1 | |||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | 1 | 2 | |||||||||||||
| 12) They have capable of analytical thinking and problem solving. | 2 | 2 | |||||||||||||
| 13) They have teamwork skills. | 2 | 3 | |||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 1 | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 1 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 1 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 1 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 2 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 2 |
| 9) | They have management skills. | 1 |
| 10) | They use research capability effectively. | 1 |
| 11) | They have an ethical business understanding and social responsibility. | 2 |
| 12) | They have capable of analytical thinking and problem solving. | 1 |
| 13) | They have teamwork skills. | 2 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 1 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 60 |
| Midterms | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 2 | 28 | |||
| Study Hours Out of Class | 14 | 3 | 42 | ||||
| Presentations / Seminar | 1 | 10 | 2 | 12 | |||
| Homework Assignments | 1 | 12 | 12 | ||||
| Final | 1 | 20 | 1 | 21 | |||
| Total Workload | 115 | ||||||