Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: HIR404
Course Name: Health Communication
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Dr. Yasemin Torun
Course Assistants:

Course Objective and Content

Course Objectives: In this course, it is aimed for the student to understand the communication process and use it effectively, to have basic competencies in oral and written communication, to increase self-expression and communication skills, to learn to take an active role in the group and health team, and to develop the ability to provide effective communication.
Course Content: At the end of this course, the student; The concept of communication, the importance of communication in human relations and the factors affecting communication, the basic characteristics and needs of people, effective communication methods, the importance of health communication, group dynamics and communication in groups, therapeutic communication, the basics of professional communication and professional communication skills, communicating with individuals and groups in special situations and all this information is aimed to be comprehended and applied in the field of health.

Learning Outcomes

The students who have succeeded in this course;
1) Defines the concepts of human, self-knowledge, communication, professional communication, conflict and anger.
2) Explain how the communication process works.
3) Learn verbal and non-verbal communication methods; the basic skills to communicate effectively in everyday and professional life.
4) Use effective anger and conflict management strategies and therapeutic communication skills in social and professional life.
5) Develops workforce skills that will ensure their employability.

Course Flow Plan

Week Subject Related Preparation
1) Introduction & Syllabus Presentation INTRODUCTION (The importance of communication, course content and expectations)
2) Communication Concept and Process
3) Communication Types and Models in Health Communication
4) Communication and Attitudes
5) The Role of Perceptions in Communication
6) Therapeutic Communication and Therapeutic Communication Strategies
7) Professional Communication Skills 1
8) Professional Communication Skills 2
9) Intra-Group Communication Skills and Leadership
10) Communication Among Hospital Staff
11) Communication in Conflict Management
12) Communication in Special Situations (patient complaint / bad news / palliative care period)
13) Ethics in Health Communication
14) Final Exam

Sources

Course Notes / Textbooks: • İnci Çınarlı, Sağlık İletişimi ve Medya, Ankara: Nobel Yay. Dağ., 2008. - Aysel Aziz, İletişime Giriş, Hiberlin, 2016.
• Judith Lazar, İletişim Bilimi, çev. Cengiz Anık, Vadi Yayınları, Ankara
• Hasan Tutar, Kemal Yılmaz, Genel İletişim Kavram ve Modeller, Seçkin Yay. Ankara 2008
• Oskay, Ünsal. İletişimin ABC’si, İstanbul: İnkılâp Yayınevi, 2014
• Michel Bourse ve Halime.Yücel, İletişim Bilimlerinin Serüveni, İstanbul: Ayrıntı Yay., 2012
• Marziye İlhan, Sağlık Çalışanlarının İletişimi, İstanbul: Beta Bas. Yay. Dağ., 2018
References: Ders Notları/Lecturer's handouts

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 1 2 1
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 1
3) They have knowledge and skills about changing and evolving communication methods and technologies. 1 2
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 2 3 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2 2
6) They combine different communication areas in a holistic and strategic way. 1 3 1
7) They use written and verbal communication skills effectively. 1 3 3
8) They develop and implement strategies by thinking creatively and critically. 1 2 1
9) They have management skills. 1 1
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility. 1 2
12) They have capable of analytical thinking and problem solving. 2 2
13) They have teamwork skills. 2 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 1

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 1
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 1
3) They have knowledge and skills about changing and evolving communication methods and technologies. 1
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2
6) They combine different communication areas in a holistic and strategic way. 2
7) They use written and verbal communication skills effectively. 3
8) They develop and implement strategies by thinking creatively and critically. 2
9) They have management skills. 1
10) They use research capability effectively. 1
11) They have an ethical business understanding and social responsibility. 2
12) They have capable of analytical thinking and problem solving. 1
13) They have teamwork skills. 2
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 1

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 40
Presentation 1 % 20
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Presentations / Seminar 10 30
Homework Assignments 8 24
Final 5 15
Total Workload 117