| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR402 | ||||
| Course Name: | Graduation Project Application | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Dr. Esra Bayhantopçu & Dr. Nezahat İşbilir Yüceışık | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to prepare the student for business life after graduation, to enable students to learn providing fast and constructive project proposals for the situations they will encounter, to carry out scientific research, and to gain the ability to prepare and manage projects. |
| Course Content: | In this course, students apply a project in the field of communication by using their knowledge and skills which they have acquired during the courses taken over the courses of four years. This course will be covered by following topics: planning, designing, conducting, analyzing, applying and writing a project in the field of communication. |
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The students who have succeeded in this course;
1) To be able to design a project related to the field of communication 2) To be able to apply and manage a project related to the field of communication 3) To be able to analyze the research results and putting them into practice within the scope of the project 4) To be able to prepare and present studies in accordance with the principles of scientific project preparation in the fields of Visual art, film, documentary, social responsibility project, undergraduate thesis, etc. |
| Week | Subject | Related Preparation |
| 1) | Course Objectives, Content, Expectations, Basic Information of the Course. Science, Functions of Science, Quality of Scientific Knowledge | |
| 2) | Review of the project methodology | |
| 3) | Designing the content of the literature section | |
| 4) | Project Implementation Principles | |
| 5) | Project Implementation and Follow-up | |
| 6) | Project Implementation and Follow-up | |
| 7) | Project Implementation and Follow-up | |
| 8) | Project Implementation and Follow-up | |
| 9) | Project Implementation and Follow-up | |
| 10) | Project Implementation and Follow-up | |
| 11) | Project Implementation and Follow-up | |
| 12) | Writing Project Report | |
| 13) | Writing Project Report | |
| 14) | Project Jury Presentation |
| Course Notes / Textbooks: | - |
| References: | Ders Notları ve Sunumları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Final | 1 | % 100 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % 100 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Project | 14 | 112 |
| Final | 11 | 88 |
| Total Workload | 248 | |