| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR305 | ||||
| Course Name: | Presentation and expression techniques | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | ASSOC.PROF. ARZU KIZBAZ | ||||
| Course Assistants: |
| Course Objectives: | The aim of the Presentation and Expression Techniques course is to improve the ability to make effective presentations using presentation language and body language correctly. |
| Course Content: | Being able to make effective presentation requires both mastery of the subject and presentation skills. At the same time persuasion is a must. It will be discussed, why the language, body language and the content of the presentation is important. While discussing what should be in a successful presentation, analysis will be carried out through unsuccessful examples. |
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The students who have succeeded in this course;
1) Understands the importance of presentation and expression, constructs communication by knowing the types of rhetoric. 2) II. Understands persuasion techniques, knows and manages the use of visual and auditory tools for effective presentation. 3) III. Gains the ability to make effective role in presentation and expression as a public relations specialist or advertiser 4) As a Public Relations Specialist and advertiser, he / she gains the presentation and expression knowledge and skills to apply the acquired theoretical and practical knowledge in the sector. |
| Week | Subject | Related Preparation |
| 1) | Speaking and speaker in terms of presentation and lecture | |
| 2) | Rhetoric and Rhetoric Types | |
| 3) | Preparation Stages for Persuasion and Student Work Stage I | |
| 4) | Persuasion Techniques | |
| 5) | Ways to Ensure and Increase Effective Communication | |
| 6) | Use of Audio-Visual Tools in Presentation and Student Work Stage II | |
| 7) | Effective Speaking Qualities and Rules Giving a Presentation | |
| 8) | Presentation and Expression | |
| 9) | Body Language and Student Work in Presentation and Expression Stage III | |
| 10) | Expectations from Public Relations Specialists | |
| 11) | Examples of Selection Campaigns in Terms of Presentation and Expression Techniques | |
| 12) | Student Work Phase IV Presentation | |
| 13) | Ceremonial Examples in Terms of Presentation and Expression Techniques | |
| 14) | Example of Presentation and Expression Techniques in Judiciary |
| Course Notes / Textbooks: | Peter Coughter, İkna ve Sunum, Istanbul, Mediacat, 2013 |
| References: | Demet Gürüz, Ayşen Temel Eğinli, Etkili Sunum Teknikleri , Detay Yayıncılık, 2010. - Christina Stuart, Başarıya Giden Yolda Etkili Konuşma Yöntemleri, Alfa Yayınları, 2002 Ders Notları/ Course Notes |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 3 | 3 | 3 | |||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 | 3 | 3 | 3 | |||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 3 | 3 | |||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 | 3 | 3 | 3 | |||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 | 3 | 3 | 3 | |||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 3 | 3 | 3 | 3 | |||||||||||
| 7) They use written and verbal communication skills effectively. | 3 | 3 | 3 | 3 | |||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 3 | 3 | 3 | 3 | |||||||||||
| 9) They have management skills. | 2 | 2 | 3 | 3 | |||||||||||
| 10) They use research capability effectively. | 3 | 3 | 3 | 3 | |||||||||||
| 11) They have an ethical business understanding and social responsibility. | 3 | 3 | 3 | 3 | |||||||||||
| 12) They have capable of analytical thinking and problem solving. | 2 | 2 | 2 | 2 | |||||||||||
| 13) They have teamwork skills. | 2 | 2 | 3 | 3 | |||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 | 2 | 2 | 2 | |||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | |||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 2 |
| 9) | They have management skills. | 2 |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 3 |
| 12) | They have capable of analytical thinking and problem solving. | 3 |
| 13) | They have teamwork skills. | 3 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 3 | % 30 |
| Presentation | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 28 |
| Presentations / Seminar | 2 | 6 |
| Homework Assignments | 8 | 27 |
| Final | 3 | 11 |
| Total Workload | 114 | |