| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR203 | ||||
| Course Name: | Public Relations Tools and Techniques | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Assoc. Prof. Dr. Ruken Özgül Kılanç | ||||
| Course Assistants: |
| Course Objectives: | 1. Provide a detailed introduction to the basic concepts of public relations and the development of public relations. 2. Provide that Public Relations experts develop effective and effective solutions to changing conditions. 3. Gain the ability to manage the relationship of public relations with other areas. 4. Gain knowledge and skills to develop the corporate communication strategy. |
| Course Content: | The aim of this course is to provide the students with the ability to use appropriate tools of PR while organizing PR activities, to convey the right message to the right target audience according to determined purpose, in the right place, time and frequency. |
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The students who have succeeded in this course;
1) Understand the basic concepts and development of public relations and establish the relationship with today. 2) Develops and manages all related communication activities according to changing technology and other conditions. 3) Manages the relations of public relations with other areas in an integrated manner. 4) As a Public Relations Specialist, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | The Internal Public Relations Department and The Public Relations Counselor in Institutions | |
| 3) | Tools and techniques in terms of public relations and Student Work stage I | |
| 4) | Public relations studies and tools used in the context of visual communication | |
| 5) | Public relations studies and tools used in the context of verbal communication | |
| 6) | Public relations studies and tools used in the context of written communication and student work stage II | |
| 7) | Transmission processes and forms of messages | |
| 8) | The concept of target audience and public relations | |
| 9) | Campaign planning in public relations | |
| 10) | Public relations campaigns case study I and student work stage III | |
| 11) | Public relations campaigns case study II | |
| 12) | Public Relations Tools and Effective Presentation Techniques | |
| 13) | Student Work and Presentation | |
| 14) | Principles of being successful in public relations activities |
| Course Notes / Textbooks: | FİLİZ BALTA PELTEKOĞLU, HALKLA İLİŞKİLER NEDİR, BETA YAYINLARI, 2007. RUKEN ÖZGÜL KILANÇ, HALKLA İLİŞKİLER VE ETKİNLİK YÖNETİMİ, KRİTER YAY., 2014. JUDİTH LAZAR, İLETİŞİM BİLİMİ, ÇEV. CENGİZ ANIK, VADİ YAYINLARI, ANKARA 2001 TEFVİF FİKRET UÇAR, NAZMİ ULUTAK, AYDIN ZİYA ÖZGÜR, HİKMET SOFUOĞLU, MELİH ZAFER ARICAN, HALKLA İLİŞKİLERDE UYGULAMA TEKNİKLERİ, ANADOLU ÜNİV. YAY., 2009 SEDAT CERECİ, MAĞARADAN EKRANA GÖRÜNTÜNÜN ÖYKÜSÜ, NOBEL YAY., 2008 İRFAN ERDOĞAN, TEORİ VE PRATİKTE HALKLA İLİŞKİLER, ERK, 2006 DİLAVER TENGİLİMLİOĞLU, YÜKSEL ÖZTÜRK, İŞLETMELERDE HALKLA İLİŞKİLER, SEÇKİN KİTABEVİ, 2008 |
| References: | Ders Notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 3 | 3 | 3 | |||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 | 3 | 3 | 3 | |||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 3 | 3 | |||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 | 3 | 3 | 3 | |||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 | 3 | 3 | 3 | |||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 3 | 3 | 3 | 3 | |||||||||||
| 7) They use written and verbal communication skills effectively. | 3 | 3 | 3 | 3 | |||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 3 | 3 | 3 | 3 | |||||||||||
| 9) They have management skills. | 3 | 3 | 3 | 3 | |||||||||||
| 10) They use research capability effectively. | 3 | 3 | 3 | 3 | |||||||||||
| 11) They have an ethical business understanding and social responsibility. | 3 | 3 | 3 | 3 | |||||||||||
| 12) They have capable of analytical thinking and problem solving. | 3 | 3 | 3 | 3 | |||||||||||
| 13) They have teamwork skills. | 3 | 3 | 3 | 3 | |||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 | 2 | 2 | 2 | |||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | |||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 3 |
| 9) | They have management skills. | 3 |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 3 |
| 12) | They have capable of analytical thinking and problem solving. | 2 |
| 13) | They have teamwork skills. | 3 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 3 | % 30 |
| Presentation | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 14 |
| Presentations / Seminar | 3 | 7 |
| Homework Assignments | 9 | 54 |
| Final | 3 | 12 |
| Total Workload | 129 | |