| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR104 | ||||
| Course Name: | Public Relations Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Assoc. Prof. Dr. Arzu KIZBAZ | ||||
| Course Assistants: |
| Course Objectives: | This course is designed for students who want to develop the appropriate intellectual skills at professional level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs. The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills. |
| Course Content: | This course examines some leading PR fields, the role and aims of PR in different kinds of organizations including real case studies. It is also discussed comparatively some important basic topics which are propaganda, branding, marketing, selling, advertising, marketing communication, publicity and corporate communication. |
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The students who have succeeded in this course;
1) To learn basic notions related to public relations 2) To learn to apply methods and techniques of modern public relations 3) To develop the ability to critique public relations sector in Turkey 4) To describe the strategies, tactics, and techniques of public relations programs 5) To acquire basic skills of managing PR processes |
| Week | Subject | Related Preparation |
| 1) | Introduction and Course Overview | |
| 2) | Public Relations & Strategic PR | |
| 3) | PR as Activism | |
| 4) | Media Relations and Shaping the News | |
| 5) | Social Marketing | |
| 6) | Reputation Management & Sustainability | |
| 7) | Corporate Social Responsibility | |
| 8) | Midterm Exam | |
| 9) | The basics of a Public Relations campaign: Strategic PR | |
| 10) | An overview to the fields of Public Relations: Corporate PR, Marketing PR, Internal PR | |
| 11) | Project Presentations | |
| 12) | Project Presentations | |
| 13) | General Evaluation | |
| 14) | Final Exam |
| Course Notes / Textbooks: | Peltekoğlu Balta, Filiz (2009), Halkla İlişkiler Nedir?, İstanbul: Beta |
| References: | Akıncı Vural (2013) Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları Argenti, Paul (2007), Corporate Communication Elden, Müge ve Yeygel, Sinem (2006), Kurumsal Reklamın Anlattıkları, İstanbul: Beta Kadıbeşegil, Salim (2007), Şimdi Stratejik İletişim Zamanı, İstanbul: MediaCat Kazancı, Metin (2007), Kamuda ve Özel Kesimde Halkla İlişkiler Uzunoğlu, Ebru v.d.(2009), İnternet Çağında Kurumsal İletişim, İstanbul: Say Göztaş, Aylin (2012) Stratejik Halkla İlişkiler Yönetimi, Seçkin Yayıncılık |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 | 3 | 2 | 3 | 3 | ||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 | 3 | 2 | 3 | 3 | ||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 2 | 3 | 2 | 3 | 3 | ||||||||||
| 7) They use written and verbal communication skills effectively. | 2 | 3 | 2 | 3 | 3 | ||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 2 | 3 | 2 | 3 | 3 | ||||||||||
| 9) They have management skills. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| 10) They use research capability effectively. | 2 | 3 | 2 | 3 | 2 | ||||||||||
| 11) They have an ethical business understanding and social responsibility. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| 12) They have capable of analytical thinking and problem solving. | 2 | 3 | 2 | 3 | 2 | ||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 | 2 | 2 | 2 | 2 | ||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 3 |
| 9) | They have management skills. | 3 |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 3 |
| 12) | They have capable of analytical thinking and problem solving. | 2 |
| 13) | They have teamwork skills. | 3 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 10 |
| Project | 1 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Presentations / Seminar | 5 | 15 |
| Project | 5 | 15 |
| Midterms | 5 | 15 |
| Final | 7 | 21 |
| Total Workload | 114 | |