| Course Code: | HIR026 | ||||
| Course Name: | Consumer Behaviors | ||||
| Semester: |
Fall |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Zehra Zuhal Sert | ||||
| Course Assistants: |
| Course Objectives: | It aims to understand consumer behavior, determine consumption-related behavior, and evaluate marketing strategies aimed at influencing consumer behavior. |
| Course Content: | What are Consumer Needs? What is the Purchasing Decision Process? Learning Theories, Motivation, Attitude, Values |
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The students who have succeeded in this course;
1) Acquires basic information about the consumer culture and consumer behavior process. 2) Gains the necessary knowledge, skills and competence to define the information learned, to express and report in different ways. 3) Have theoretical and theoretical knowledge about the concept of consumption, consumption culture and consumer behavior. 4) Have information about how consumer behavior concept is handled in different disciplines. 5) Learns to read academic outputs related to consumer culture and consumer behavior and to analyze through advertisements. 6) Thinking creatively and critically, develops and implements strategies. |
| Week | Subject | Related Preparation |
| 1) | Marketing mix; Purchasing Decision Process | |
| 2) | Learning and Learning Theories in Consumer Behavior | |
| 3) | Memory and Stages of Memory | |
| 4) | Lifestyle in Consumer Behavior | |
| 5) | Motivation; Engagement and Engagement Increasing Strategies | |
| 6) | Attitude; Functions of Attitude | |
| 7) | Ego; Personality; Values | |
| 8) | Midterm | |
| 9) | Project Presentations | |
| 10) | Project Presentations | |
| 11) | Project Presentations | |
| 12) | Project Presentations | |
| 13) | Project Presentations | |
| 14) | Final Exam |
| Course Notes / Textbooks: | Yalçın KIRDAR, 2012, Postmodern Pazarlama ve Tüketim Kültürü, Moss Yayınları Erdoğan Koç, 2015, Tüketici Davranışı ve Pazarlama Stratejileri: Seçkin Yayıncılık |
| References: | Ders Notları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
|---|---|---|---|---|---|---|
| Program Outcomes |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Project | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Presentations / Seminar | 7 | 24 |
| Homework Assignments | 10 | 30 |
| Final | 4 | 16 |
| Total Workload | 118 | |