| Course Code: | HIR021 | ||||
| Course Name: | Social Media Campaigns | ||||
| Semester: |
Fall |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Dr. Cahit Üstün | ||||
| Course Assistants: |
| Course Objectives: | The aim of this course is to convey to students the concept and dynamics of social media. Social media campaigns creation and management of processes, technical and creative concepts, through industry examples to teach. |
| Course Content: | This topics covered: The concept of Web, social media, digital publishing, and marketing-related basic concepts, social media and reputation management campaign |
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The students who have succeeded in this course;
1) Students learns the concept of the web. 2) Students learn about the concept of social media 3) Students learn how to turn an idea into a social media campaign. 4) Students have knowledge about marketing and social media campaigns. 5) Students can design and manage a professional social media campaign. |
| Week | Subject | Related Preparation |
| 1) | General Introduction To The Course | |
| 2) | The Concept Of New Media And Technologies | |
| 3) | Web Concept And Applications | |
| 4) | Social Media Features | |
| 5) | Basic Concepts Of Social Media | |
| 6) | The Concept Of Social Media And User Habits | |
| 7) | Contemporary Debates About Social Media | |
| 8) | Midterm Exam | |
| 9) | The Concept Of Digital Marketing | |
| 10) | Social Media Marketing and Reputation Management | |
| 11) | Creating and Managing Social Media Campaign | |
| 12) | Social Media Campaign Examples | |
| 13) | Social Media Campaign Project Presentations | |
| 14) | Social Media Campaign Project Presentations | |
| 15) | Social Media Campaign Project Presentations | |
| 16) | Final Exam |
| Course Notes / Textbooks: | • Guy Kawasaki, Peg Fitzpatrick, Sosyal Medya Sanatı, İstanbul 2015 • T.L. Tuten, M. R. Solomon, Social Media Marketing. Sage, 2014. • T. Kara , E. Özgen, Sosyal Medya Akademi. İstanbul: Beta Yayınları, 2012 |
| References: | • Ed: A. Büyükaslan ve A. Murat Kırık Sosyal Medya Araştırmaları , Çizgi Kitabevi, 2016. • İ. Kırcova, E. Enginkaya, Sosyal Medya Pazarlama, Beta Yayınları, 2015. • A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Kitapları, 2013 |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|---|---|---|---|---|---|
| Program Outcomes |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Presentations / Seminar | 3 | 10 | 3 | 39 | |||
| Midterms | 1 | 18 | 2 | 20 | |||
| Final | 1 | 22 | 2 | 24 | |||
| Total Workload | 125 | ||||||