Pharmacy Services | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | HIR019 | ||||
Course Name: | Creativity in Advertising | ||||
Semester: |
Spring Fall |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Dr. Nezahat İşbilir Yüceışık | ||||
Course Assistants: |
Course Objectives: | In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media. |
Course Content: | Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications. |
The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising. 2) Defines the meaning of the concept of creativity and its place in the field of communication. 3) Have knowledge and skills about the creative thinking process in different areas. 4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity. 5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding. 6) It reinforces the perception of the importance of media technology in the advertising production process. 7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication. 8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice. |
Week | Subject | Related Preparation |
1) | Creativity in Advertising | |
2) | Creative Strategy | |
3) | Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning” | |
4) | Creativity and Media Channels | |
5) | Creative Advertising Strategy and Creative Process | |
6) | Advertising and Visual Material: Advertising photography, graphic design, layout, typography | |
7) | Midterm Exam | |
8) | Creative Strategy in Television, Radio, Outdoor Advertising | |
9) | Digital Media and Creative Strategy | |
10) | Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy | |
11) | Virtual Reality, Neuromarketing and Creative Strategy | |
12) | Creative Advertising Applications | |
13) | Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text | |
14) | Final Exam |
Course Notes / Textbooks: | Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press, |
References: | Ders Notları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
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Program Outcomes | ||||||||||||||
1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | ||||||||||||||
2) Have knowledge about research methods of drugs and necessary resources related to the profession. | ||||||||||||||
3) Has knowledge about regulations and legislation related to pharmacy and drugs. | ||||||||||||||
4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | ||||||||||||||
5) Has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||
6) Has the ability to use computer programs in the field of pharmacy. | ||||||||||||||
7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | ||||||||||||||
8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | ||||||||||||||
9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | ||||||||||||||
10) They act in accordance with quality management and processes. | ||||||||||||||
11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | ||||||||||||||
12) Have the discipline necessary for team work, high communication skills, technical and application knowledge. | ||||||||||||||
13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | ||||||||||||||
14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | |
2) | Have knowledge about research methods of drugs and necessary resources related to the profession. | |
3) | Has knowledge about regulations and legislation related to pharmacy and drugs. | |
4) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
5) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
6) | Has the ability to use computer programs in the field of pharmacy. | |
7) | Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | |
8) | Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | |
9) | Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | |
10) | They act in accordance with quality management and processes. | |
11) | In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | |
12) | Have the discipline necessary for team work, high communication skills, technical and application knowledge. | |
13) | It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | |
14) | As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 5 | 3 | 112 | |||
Project | 1 | 0 | 3 | 3 | |||
Midterms | 1 | 5 | 2 | 7 | |||
Final | 1 | 5 | 2 | 7 | |||
Total Workload | 129 |