Medical Imaging Techniques Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

HIR019

Course Name:

Creativity in Advertising

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Dr. Nezahat İşbilir Yüceışık

Course Assistants:

Course Objective and Content

Course Objectives:

In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media.

Course Content:

Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications.

Learning Outcomes

The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising.
2) Defines the meaning of the concept of creativity and its place in the field of communication.
3) Have knowledge and skills about the creative thinking process in different areas.
4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity.
5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding.
6) It reinforces the perception of the importance of media technology in the advertising production process.
7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication.
8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice.

Course Flow Plan

Week	Subject	Related Preparation
1)	Creativity in Advertising
2)	Creative Strategy
3)	Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning”
4)	Creativity and Media Channels
5)	Creative Advertising Strategy and Creative Process
6)	Advertising and Visual Material: Advertising photography, graphic design, layout, typography
7)	Midterm Exam
8)	Creative Strategy in Television, Radio, Outdoor Advertising
9)	Digital Media and Creative Strategy
10)	Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy
11)	Virtual Reality, Neuromarketing and Creative Strategy
12)	Creative Advertising Applications
13)	Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text
14)	Final Exam

Sources

Course Notes / Textbooks:	Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press,
References:	Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7	8
Program Outcomes
1) Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2) Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3) Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4) Has knowledge about occupational health and safety.
5) In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6) Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7) Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8) Know medical and radiological terms, uses effectively.
9) Has the ability to communicate and work effectively with different medical sciences.
10) Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11) Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13) Has knowledge about ethical principles and rules in the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2)	Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3)	Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4)	Has knowledge about occupational health and safety.
5)	In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6)	Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7)	Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8)	Know medical and radiological terms, uses effectively.
9)	Has the ability to communicate and work effectively with different medical sciences.
10)	Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11)	Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12)	Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13)	Has knowledge about ethical principles and rules in the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	5	3		112
Project	1	0	3		3
Midterms	1	5	2		7
Final	1	5	2		7
Total Workload					129