Operation Room Services (Evening Education)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: HIR019
Course Name: Creativity in Advertising
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Dr. Nezahat İşbilir Yüceışık
Course Assistants:

Course Objective and Content

Course Objectives: In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media.
Course Content: Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications.

Learning Outcomes

The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising.
2) Defines the meaning of the concept of creativity and its place in the field of communication.
3) Have knowledge and skills about the creative thinking process in different areas.
4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity.
5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding.
6) It reinforces the perception of the importance of media technology in the advertising production process.
7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication.
8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice.

Course Flow Plan

Week Subject Related Preparation
1) Creativity in Advertising
2) Creative Strategy
3) Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning”
4) Creativity and Media Channels
5) Creative Advertising Strategy and Creative Process
6) Advertising and Visual Material: Advertising photography, graphic design, layout, typography
7) Midterm Exam
8) Creative Strategy in Television, Radio, Outdoor Advertising
9) Digital Media and Creative Strategy
10) Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy
11) Virtual Reality, Neuromarketing and Creative Strategy
12) Creative Advertising Applications
13) Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text
14) Final Exam

Sources

Course Notes / Textbooks: Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press,
References: Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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Program Outcomes
1) Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations.
2) He / she is dominating the legislation which contains the duties and responsibilities related to his / her field.
3) Have knowledge of medical terms related to the field of operating room services.
4) Have information about ideal operating room environment.
5) Have the knowledge of surgical techniques, tools and materials used in the operating room.
6) Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility.
7) Have the knowledge and skills to perform aseptic preparations of the operating room and operating team.
8) Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination.
9) With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field.
10) They act in accordance with quality management and processes and participate in these processes.
11) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) Has enough awareness about individual and public health, environmental protection and occupational safety.
14) It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations.
2) He / she is dominating the legislation which contains the duties and responsibilities related to his / her field.
3) Have knowledge of medical terms related to the field of operating room services.
4) Have information about ideal operating room environment.
5) Have the knowledge of surgical techniques, tools and materials used in the operating room.
6) Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility.
7) Have the knowledge and skills to perform aseptic preparations of the operating room and operating team.
8) Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination.
9) With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field.
10) They act in accordance with quality management and processes and participate in these processes.
11) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) Has enough awareness about individual and public health, environmental protection and occupational safety.
14) It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Project 1 % 30
Midterms 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 5 3 112
Project 1 0 3 3
Midterms 1 5 2 7
Final 1 5 2 7
Total Workload 129