Electonics Technology
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: HIR019
Course Name: Creativity in Advertising
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Dr. Nezahat İşbilir Yüceışık
Course Assistants:

Course Objective and Content

Course Objectives: In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media.
Course Content: Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications.

Learning Outcomes

The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising.
2) Defines the meaning of the concept of creativity and its place in the field of communication.
3) Have knowledge and skills about the creative thinking process in different areas.
4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity.
5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding.
6) It reinforces the perception of the importance of media technology in the advertising production process.
7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication.
8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice.

Course Flow Plan

Week Subject Related Preparation
1) Creativity in Advertising
2) Creative Strategy
3) Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning”
4) Creativity and Media Channels
5) Creative Advertising Strategy and Creative Process
6) Advertising and Visual Material: Advertising photography, graphic design, layout, typography
7) Midterm Exam
8) Creative Strategy in Television, Radio, Outdoor Advertising
9) Digital Media and Creative Strategy
10) Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy
11) Virtual Reality, Neuromarketing and Creative Strategy
12) Creative Advertising Applications
13) Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text
14) Final Exam

Sources

Course Notes / Textbooks: Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press,
References: Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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Program Outcomes
1) To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.
2) To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.
3) To have the ability to communicate effectively verbally and in written Turkish.
4) Having basic knowledge of English language and the ability to use it in the professional field.
5) To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6) Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7) Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.
8) To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9) To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10) To use the software and hardware required by the profession, along with basic computer usage knowledge.
11) To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12) To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13) To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14) To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15) To objectively evaluate and supervise the performance of employees under his/her responsibility.
16) To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.
17) To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology. 1
2) To have knowledge about occupational safety and its applications and to have the competence to carry out its applications. 3
3) To have the ability to communicate effectively verbally and in written Turkish. 3
4) Having basic knowledge of English language and the ability to use it in the professional field. 3
5) To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6) Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7) Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself. 3
8) To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9) To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10) To use the software and hardware required by the profession, along with basic computer usage knowledge. 3
11) To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12) To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13) To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14) To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15) To objectively evaluate and supervise the performance of employees under his/her responsibility. 3
16) To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits. 2
17) To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Project 1 % 30
Midterms 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 5 3 112
Project 1 0 3 3
Midterms 1 5 2 7
Final 1 5 2 7
Total Workload 129