Civil Avitation Cabin Services | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | HIR019 | ||||
Course Name: | Creativity in Advertising | ||||
Semester: | Fall | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Dr. Nezahat İşbilir Yüceışık | ||||
Course Assistants: |
Course Objectives: | In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media. |
Course Content: | Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications. |
The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising. 2) Defines the meaning of the concept of creativity and its place in the field of communication. 3) Have knowledge and skills about the creative thinking process in different areas. 4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity. 5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding. 6) It reinforces the perception of the importance of media technology in the advertising production process. 7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication. 8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice. |
Week | Subject | Related Preparation |
1) | Creativity in Advertising | |
2) | Creative Strategy | |
3) | Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning” | |
4) | Creativity and Media Channels | |
5) | Creative Advertising Strategy and Creative Process | |
6) | Advertising and Visual Material: Advertising photography, graphic design, layout, typography | |
7) | Midterm Exam | |
8) | Creative Strategy in Television, Radio, Outdoor Advertising | |
9) | Digital Media and Creative Strategy | |
10) | Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy | |
11) | Virtual Reality, Neuromarketing and Creative Strategy | |
12) | Creative Advertising Applications | |
13) | Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text | |
14) | Final Exam |
Course Notes / Textbooks: | Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press, |
References: | Ders Notları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
|||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) Explain flight processes and operation flow by using basic concepts related to aviation and aircraft. | |||||||||||||||
2) Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft. | |||||||||||||||
3) Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations. | |||||||||||||||
4) Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period. | |||||||||||||||
5) Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report. | |||||||||||||||
6) Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods. | |||||||||||||||
7) Explain occupational emergency operations at theory and application level and actively manage them. | |||||||||||||||
8) The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation. | |||||||||||||||
9) Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning. | |||||||||||||||
10) Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services. | |||||||||||||||
11) Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |||||||||||||||
12) To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction. | |||||||||||||||
13) Adopts in-team behavior and work as a team. | |||||||||||||||
14) Gains knowledge of quality management, brand, presentation and the ability to represent the brand. | |||||||||||||||
15) During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain flight processes and operation flow by using basic concepts related to aviation and aircraft. | |
2) | Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft. | |
3) | Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations. | |
4) | Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period. | |
5) | Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report. | |
6) | Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods. | |
7) | Explain occupational emergency operations at theory and application level and actively manage them. | |
8) | The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation. | |
9) | Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning. | |
10) | Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services. | |
11) | Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |
12) | To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction. | |
13) | Adopts in-team behavior and work as a team. | |
14) | Gains knowledge of quality management, brand, presentation and the ability to represent the brand. | |
15) | During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 5 | 3 | 112 | |||
Project | 1 | 0 | 3 | 3 | |||
Midterms | 1 | 5 | 2 | 7 | |||
Final | 1 | 5 | 2 | 7 | |||
Total Workload | 129 |