| Management Information Systems | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR019 | ||||
| Course Name: | Creativity in Advertising | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Dr. Nezahat İşbilir Yüceışık | ||||
| Course Assistants: |
| Course Objectives: | In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media. |
| Course Content: | Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications. |
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The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising. 2) Defines the meaning of the concept of creativity and its place in the field of communication. 3) Have knowledge and skills about the creative thinking process in different areas. 4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity. 5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding. 6) It reinforces the perception of the importance of media technology in the advertising production process. 7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication. 8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice. |
| Week | Subject | Related Preparation |
| 1) | Creativity in Advertising | |
| 2) | Creative Strategy | |
| 3) | Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning” | |
| 4) | Creativity and Media Channels | |
| 5) | Creative Advertising Strategy and Creative Process | |
| 6) | Advertising and Visual Material: Advertising photography, graphic design, layout, typography | |
| 7) | Midterm Exam | |
| 8) | Creative Strategy in Television, Radio, Outdoor Advertising | |
| 9) | Digital Media and Creative Strategy | |
| 10) | Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy | |
| 11) | Virtual Reality, Neuromarketing and Creative Strategy | |
| 12) | Creative Advertising Applications | |
| 13) | Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text | |
| 14) | Final Exam |
| Course Notes / Textbooks: | Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press, |
| References: | Ders Notları |
| Course Learning Outcomes | 1 |
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3 |
4 |
5 |
6 |
7 |
8 |
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| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | |||||||||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | |||||||||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | |||||||||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | |||||||||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | |||||||||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | |||||||||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | |||||||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |||||||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | |||||||||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | |||||||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |||||||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |||||||||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 5 | 3 | 112 | |||
| Project | 1 | 0 | 3 | 3 | |||
| Midterms | 1 | 5 | 2 | 7 | |||
| Final | 1 | 5 | 2 | 7 | |||
| Total Workload | 129 | ||||||