Speech and Language Therapy | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HIR019 | ||||
Course Name: | Creativity in Advertising | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Dr. Nezahat İşbilir Yüceışık | ||||
Course Assistants: |
Course Objectives: | In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media. |
Course Content: | Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications. |
The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising. 2) Defines the meaning of the concept of creativity and its place in the field of communication. 3) Have knowledge and skills about the creative thinking process in different areas. 4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity. 5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding. 6) It reinforces the perception of the importance of media technology in the advertising production process. 7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication. 8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice. |
Week | Subject | Related Preparation |
1) | Creativity in Advertising | |
2) | Creative Strategy | |
3) | Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning” | |
4) | Creativity and Media Channels | |
5) | Creative Advertising Strategy and Creative Process | |
6) | Advertising and Visual Material: Advertising photography, graphic design, layout, typography | |
7) | Midterm Exam | |
8) | Creative Strategy in Television, Radio, Outdoor Advertising | |
9) | Digital Media and Creative Strategy | |
10) | Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy | |
11) | Virtual Reality, Neuromarketing and Creative Strategy | |
12) | Creative Advertising Applications | |
13) | Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text | |
14) | Final Exam |
Course Notes / Textbooks: | Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press, |
References: | Ders Notları |
Course Learning Outcomes | 1 |
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Program Outcomes | |||||||||||||||
1) Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |||||||||||||||
1) -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |||||||||||||||
2) Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |||||||||||||||
3) Comprehends the methods related to the production of scientific knowledge. | |||||||||||||||
4) To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |||||||||||||||
5) Applies the principles of professional development and learning, communication and social skills in the fields of work. | |||||||||||||||
6) Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |||||||||||||||
7) To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |||||||||||||||
8) Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |||||||||||||||
9) Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |||||||||||||||
10) It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |||||||||||||||
11) Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |||||||||||||||
12) Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |||||||||||||||
13) Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |||||||||||||||
14) It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |
1) | -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |
2) | Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |
3) | Comprehends the methods related to the production of scientific knowledge. | |
4) | To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |
5) | Applies the principles of professional development and learning, communication and social skills in the fields of work. | |
6) | Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |
7) | To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |
8) | Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |
9) | Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |
10) | It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |
11) | Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |
12) | Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |
13) | Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |
14) | It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 5 | 3 | 112 | |||
Project | 1 | 0 | 3 | 3 | |||
Midterms | 1 | 5 | 2 | 7 | |||
Final | 1 | 5 | 2 | 7 | |||
Total Workload | 129 |