Course Introduction and Application Information

Course Code: HIR004
Course Name: Global Media and Intercultural Communication
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Dr. Esra Bayhantopçu
Course Assistants:

Course Objective and Content

Course Objectives: The course aims to teach the students the concepts of globalization and culture; make hem discuss the role and importance of intercultural communication in communication studies. Besides, it is aimed for the student to comprehend the media systems in different countries in the globalizing world and its effects on cross-cultural communication.
Course Content: The development of media system with the effect of globalization; international media systems; the concepts of culture and globalization; the importance of cross-cultural communication and its presentation on media are the subjects will be handled during the course. In this context, the importance of cross-cultural communication and its role on the global media will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) To understand the global development of the media
2) To learn about the media systems in different countries to use this information in their fields of interest
3) Gain a general understanding of the field of intercultural communication
4) Comprehend the connection between globalization, intercultural communication and public relations and advertising
5) Understand the role of cultural differences and intercultural communication in public relations practices

Course Flow Plan

Week Subject Related Preparation
1) Introduction, About the Course, Fundamentals CrossCultural Commnunication
2) Globalization, Reflections of Globalization on Culture, Communication and Media
3) Public Holiday
4) Culture and Communication / The Concept of Intercultural Communication and Its Theoretical Foundations
5) Cultural Difference and Communication – Discussions
6) The Role of Cross-Cultural Differences in Communication Processes – Article Review
7) Article Review – Discussions
8) MidTerm Exam
9) Traditional and New Media / Turkish Press History
10) USA Press History
11) General Overview to Europe Press History
12) Media of Asia: Chine Case Study
13) News Analysis
14) News Analysis – Discussions
15) Final Exam

Sources

Course Notes / Textbooks: Yasemin İnceoğlu, Uluslararası Medya, Der Yayınları.
Asker Kartari - Kültür, Farklılık ve İletişim Kültürlerarası İletişimin Kavramsal Dayanakları, İletişim Yayınları
Asker Kartari – Farklılıklarla Yaşamak, Ürün Yayınları
References: Ders notları ve gönderilen makaleler.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 4 % 20
Midterms 1 % 30
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Project 7 21
Homework Assignments 13 39
Midterms 2 6
Final 2 6
Total Workload 120