Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR004

Course Name:

Global Media and Intercultural Communication

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. ELİF YILMAZ

Course Lecturer(s):

Dr. Esra Bayhantopçu

Course Assistants:

Course Objective and Content

Course Objectives:	The course aims to teach the students the concepts of globalization and culture; make hem discuss the role and importance of intercultural communication in communication studies. Besides, it is aimed for the student to comprehend the media systems in different countries in the globalizing world and its effects on cross-cultural communication.
Course Content:	The development of media system with the effect of globalization; international media systems; the concepts of culture and globalization; the importance of cross-cultural communication and its presentation on media are the subjects will be handled during the course. In this context, the importance of cross-cultural communication and its role on the global media will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) To understand the global development of the media
2) To learn about the media systems in different countries to use this information in their fields of interest
3) Gain a general understanding of the field of intercultural communication
4) Comprehend the connection between globalization, intercultural communication and public relations and advertising
5) Understand the role of cultural differences and intercultural communication in public relations practices

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction, About the Course, Fundamentals CrossCultural Commnunication
2)	Globalization, Reflections of Globalization on Culture, Communication and Media
3)	Public Holiday
4)	Culture and Communication / The Concept of Intercultural Communication and Its Theoretical Foundations
5)	Cultural Difference and Communication – Discussions
6)	The Role of Cross-Cultural Differences in Communication Processes – Article Review
7)	Article Review – Discussions
8)	MidTerm Exam
9)	Traditional and New Media / Turkish Press History
10)	USA Press History
11)	General Overview to Europe Press History
12)	Media of Asia: Chine Case Study
13)	News Analysis
14)	News Analysis – Discussions
15)	Final Exam

Sources

Course Notes / Textbooks:	Yasemin İnceoğlu, Uluslararası Medya, Der Yayınları. Asker Kartari - Kültür, Farklılık ve İletişim Kültürlerarası İletişimin Kavramsal Dayanakları, İletişim Yayınları Asker Kartari – Farklılıklarla Yaşamak, Ürün Yayınları
References:	Ders notları ve gönderilen makaleler.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	2	1	1	1	1
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	2		1	1	1
3) They have knowledge and skills about changing and evolving communication methods and technologies.	1	3	1	1
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.			1	1	2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2	1	3	3	3
6) They combine different communication areas in a holistic and strategic way.	1	1		1	1
7) They use written and verbal communication skills effectively.		1		1	1
8) They develop and implement strategies by thinking creatively and critically.	1		2	2	2
9) They have management skills.		1		1	1
10) They use research capability effectively.	2	2		1	1
11) They have an ethical business understanding and social responsibility.		1	1	1	2
12) They have capable of analytical thinking and problem solving.	1		2	2	2
13) They have teamwork skills.				1	1
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	2
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	3
6)	They combine different communication areas in a holistic and strategic way.	2
7)	They use written and verbal communication skills effectively.	2
8)	They develop and implement strategies by thinking creatively and critically.	2
9)	They have management skills.	1
10)	They use research capability effectively.	2
11)	They have an ethical business understanding and social responsibility.	2
12)	They have capable of analytical thinking and problem solving.	1
13)	They have teamwork skills.	1
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Project	7	21
Homework Assignments	13	39
Midterms	2	6
Final	2	6
Total Workload		120