| Course Code: | HIR002 | ||||
| Course Name: | Public Relations and Event Management | ||||
| Semester: |
Fall |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Assoc. Prof. Dr. Ruken Özgül Kılanç | ||||
| Course Assistants: |
| Course Objectives: | 1. Provide a detailed introduction to the basic concepts of event management and the development of event management. 2. Provide that planned event team develop effective and effective solutions to changing conditions. 3. Gain the ability to manage the relationships and work integrated with other areas. 4. Gain knowledge and skills to develop the event management strategy. |
| Course Content: | This course covers, the emergence of activities as applications, progress, examples, researches, planning, designing and evaluation and puts emphasis on the phases. While dealing with Efficiency Management which is a group activity, several examples of case studies will be analyzed. |
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The students who have succeeded in this course;
1) Understand the basic concepts and development of event management and establish the relationship with today. 2) Develops and manages all related event activities for institution according to changing technology and other conditions. 3) Manages the relations of event management with other areas in an integrated manner. 4) As an event team member, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector. |
| Week | Subject | Related Preparation |
| 1) | Public Relations and Event Management | |
| 2) | Public Relations and Event Management | |
| 3) | Public relations and event management as a tool | |
| 4) | Social changes and event management | |
| 5) | Public relations models and event management | |
| 6) | Event process planning and stages | |
| 7) | Process and stages in event management | |
| 8) | Classification of planned events | |
| 9) | Public relations and event management as a management function | |
| 10) | Event promotion techniques | |
| 11) | Events and sponsorship | |
| 12) | Case studies in event management I | |
| 13) | Student work and presentation I | |
| 14) | Student work and presentations II |
| Course Notes / Textbooks: | RUKEN ÖZGÜL KILANÇ, HALKLA İLİŞKİLER VE ETKİNLİK YÖNETİMİ, KRİTER YAY., 2014. Peltekoğlu, F. B (2018), Halkla İlişkiler Nedir?, 10. Baskı, İstanbul, Beta Bas.Yay.Dağ. A.Ş |
| References: | Ders notları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|---|---|---|---|---|
| Program Outcomes |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 25 |
| Presentation | 1 | % 35 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 41 |
| Presentations / Seminar | 3 | 9 |
| Homework Assignments | 4 | 11 |
| Final | 6 | 17 |
| Total Workload | 120 | |