| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | DIL621 | ||||
| Course Name: | Spanish 1 | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Öğr. Gör. MERVE KESKİN | ||||
| Course Lecturer(s): |
Öğr. Gör. ESNIHT YULIET ATEHORTUA MESA |
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| Course Assistants: |
| Course Objectives: | This course aims at improving the students' basic Spanish skills. Specifically, it tries to teach basic daily expressions, describe first, second and third person, giving personal information and being able to answer the questions related to personal information. |
| Course Content: | This course covers improving basic effective communication skills through reading, writing, speaking and listening. It also covers cultural beliefs, values and various aspects of everyday life in Spanish speaking countries. |
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The students who have succeeded in this course;
1) Communicate effectively in the target language in a variety of basic speaking situations. 2) Communicate effectively in the target language via basic well-organized writing. 3) Comprehension of the spoken target language in basic listening situations. 4) Comprehension of basic target language written materials. 5) Clear understanding of the culture of Spanish speaking countries. |
| Week | Subject | Related Preparation |
| 1) | Greetings and Goodbyes | |
| 2) | Use greetings and goodbyes | |
| 3) | Getting to know you classmates | |
| 4) | Getting to know you classmates | |
| 5) | Deciding what you want to do in Spanish course | |
| 6) | Deciding what you want to do in Spanish course | |
| 7) | Locate people and objects | |
| 9) | Getting to know about the Hispanic world | |
| 10) | Getting to know about the Hispanic world | |
| 11) | Making a list of things we will need to spend a weekend outside | |
| 12) | Making a list of things we will need to spend the weekend outside | |
| 13) | Describe physical and emotional states | |
| 14) | Describe physical and emotional states |
| Course Notes / Textbooks: | Bu derste yukarıda belirtilen amaçlara ulaşmak ve öğrencilere temel İspanyolca becerilerini kazandırmak amacıyla, ders kitabı olarak Aula 1 kullanılmaktadır. - To achieve the aims mentioned above and help students gain basic Spanish skills, Aula 1 is used as the Course Book in this course. |
| References: | Aula 1 kitabına ek olarak ekstra okuma ve dinleme materyalleri dersi veren öğretim görevlisi tarafından hazırlanıp kullanılmıştır. - In addition to Aula 1, extra reading and listening materials are used prepared by the instructor of the course. |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 10 |
| Midterms | 1 | % 35 |
| Final | 1 | % 45 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 4 | 56 | |||
| Homework Assignments | 10 | 0 | 7 | 70 | |||
| Midterms | 1 | 0 | 1 | 1 | |||
| Final | 1 | 0 | 1 | 1 | |||
| Total Workload | 128 | ||||||