| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | DIL615 | ||||
| Course Name: | Russian 5 | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: |
DIL614 - Russian 4 |
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| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Öğr. Gör. MERVE KESKİN | ||||
| Course Lecturer(s): |
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| Course Assistants: |
| Course Objectives: | It is aimed to teach -upper intermediate level of Russian speaking, writing, reading and listening skills -how to understand abstract, indirect and complex language structures with the occasional use of a dictionary -how to express oneself fluently and clearly when speaking -how to use the Russian language for academic and specific purposes apart from daily use -how to write well-organized, coherent and detailed texts and essays about complex and abstract topics. |
| Course Content: | Reading, writing, listening and speaking activities are done by focusing on upper intermediate level vocabulary items and grammar structures in Russian. Academic and vocational language structures are taught and practiced in the class as writing and speaking activities. |
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The students who have succeeded in this course;
1) The student is able to read literature and texts that include complex or abstract concepts with the help of a dictionary. 2) The student is able to express herself/himself fluently in Russian. 3) The student is able to write well-organized, detailed and coherent texts about complicated topics and cause-effect relationships. 4) In addition to the daily use of the Russian language, the student is able to use Russian effectively for academic and specific purposes. |
| Week | Subject | Related Preparation |
| 1) | 1. -Writing a presentation letter to apply for a job | |
| 2) | Talk about present / past / duration of experiences | |
| 3) | Thinking about myself in the next few years | |
| 4) | -Actions / situations in the future | |
| 5) | Talking about customs and social situation of the people in our country | |
| 6) | Prohibitions | |
| 7) | Writing the summary of a movie | |
| 8) | Midterm Exam | |
| 9) | Deciding and presenting an advertising campaign | |
| 10) | Describing and analyzing a commercial | |
| 11) | Writing a letter trying to explain a problem | |
| 12) | Transmitting messages and developing communicating strategies Talking on the phone Giving orders / suggestions | |
| 13) | Expressing desires/ complaining / talking about needs | |
| 14) | Semester Revision | |
| 15) | Final Exam | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Way to Russian 3 |
| References: | Ek alıştırmalar ve dersin öğretim görevlisi tarafından geliştirilmiş çeşitli oyunlar ve etkinlikler. Teacher created upplementary worksheets, classroom activities and games |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | ||||||||||||||||||||
| 1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
| 2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
| 3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
| 4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
| 5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
| 9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
| 10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
| 11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
| 12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
| 13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
| 14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
| 15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
| 16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
| 17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
| 18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
| 19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
| 20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. | ||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
| 2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
| 3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
| 4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
| 5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
| 9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
| 10) | Can use basic web tools and data analysis platforms. | |
| 11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
| 12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
| 13) | Can run e-commerce processes independently and take on leadership when necessary. | |
| 14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
| 15) | It follows the developments in digital technologies and constantly renews itself. | |
| 16) | Is open to lifelong learning and adapts to sectoral innovations. | |
| 17) | Works effectively within a team and communicates clearly and effectively. | |
| 18) | Has the ability to communicate professionally with customers and business partners. | |
| 19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
| 20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 10 | % 10 |
| Midterms | 1 | % 35 |
| Final | 1 | % 45 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| total | % 100 | |