Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | DIL605 | ||||
Course Name: | French 5 | ||||
Semester: | Spring | ||||
Course Credits: |
|
||||
Language of instruction: | English | ||||
Course Condition: |
DIL604 - French 4 |
||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | Face to face | ||||
Course Coordinator: | Öğr. Gör. MERVE KESKİN | ||||
Course Lecturer(s): |
Öğr. Gör. CORALIE FORGET |
||||
Course Assistants: |
Course Objectives: | To have the students acquired the skills of grammar, vocabulary, listening, writing, speaking, and vocational language in an upper- intermediate level. |
Course Content: | Grammar and Vocabulary Raising awareness about the different meanings gained by language structures and vocabularies at text and context level. Reading Comprehending different perspectives by using original reading pieces such as newspapers, journals, reviews and academic articles; to gain a high level of reading skills such as predicting the links between the sentences and the main idea of the manuscript, reaching the main idea and using semantic clues; gaining reading habits and extracurricular reading habits; development of critical thinking skills based on the synthesis, analysis and evaluation of knowledge. Writing Paragraph formats and structure; technical specifications of the paragraph; paragraph analysis; extraction of paragraph plan; description, comparison, discussion, narration, text writing, summary writing, interpretation; short story, review paper (on books and / or movies) and official / informal letter writing. Speaking Developing oral communication skills by using appropriate expressions and strategies for various verbal communication situations; development of the ability to express emotions and thoughts effectively through conversation, presentation and discussion; development of speaking and listening comprehension using current, original, auditory and audiovisual materials. |
The students who have succeeded in this course;
1) Students will be able to understand abstract narratives by taking long and complex structures or by taking the help of dictionary from time to time. 2) Students will be able to find the expressions as they need and express themselves fluently. 3) In addition to daily functions, students will be able to use the language in a flexible and effective way for academic and professional purposes. 4) Students will be able to write well-structured, well-organized, detailed texts and essays in complex subjects, clearly illustrated by connections and relationships. |
Week | Subject | Related Preparation |
1) | New Technologies and the Internet | The Course Book |
2) | Family, Education, Life Expectancy | The Course Book |
3) | Working Conditions, Social Struggles. | The Course Book |
4) | Multiculturalism, Ethnology. | The Course Book |
5) | Social Structures | The Course Book |
6) | Europe | The Course Book |
7) | Revision for Midterm Exam | The Course Book |
8) | Midterm Exam | |
9) | Economy | The Course Book |
10) | Energy and Sustainable Development. | The Course Book |
11) | Social Media | The Course Book |
12) | Art and its Functions. | The Course Book |
13) | Focus on Gastronomy I. | The Course Book |
14) | Focus on Gastronomy II. | The Course Book |
15) | Revision for the Final Exam. | The Course Book |
16) | Final Exam |
Course Notes / Textbooks: | Alter Ego 5 - C1 |
References: | Ek alıştırmalar ve dersin öğretim görevlisi tarafından geliştirilmiş çeşitli oyunlar ve etkinlikler. Teacher created upplementary worksheets, classroom activities and games |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
|||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 13 | % 10 |
Homework Assignments | 10 | % 10 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 13 | 0 | 4 | 52 | |||
Homework Assignments | 10 | 0 | 7 | 70 | |||
Midterms | 1 | 0 | 1 | 1 | |||
Final | 1 | 0 | 1 | 1 | |||
Total Workload | 124 |