Nursing (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI445

Course Name:

Brand Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. EVRİM İLDEM DEVELİ

Course Lecturer(s):

EVRİM İLDEM DEVELİ

Course Assistants:

Course Objective and Content

Course Objectives:

The objective of this course is to teach students the fundamental concepts, strategies, and practices of branding. It aims to develop an understanding of brand identity, brand positioning, brand equity, brand communication, and consumer perception. The course also seeks to equip students with analytical and decision-making skills essential for effective brand management. Additionally, it provides insights into brand-building processes through national and international case studies.

Course Content:

Branding and the marketing mix, building strong brands, marketing and communication programs, measuring brand performance, brand audit, brand design and structures, managing brand equity for long-term success.

Learning Outcomes

The students who have succeeded in this course;
1) To learn and apply brand related concepts
2) To use product and brand management knowledge and to discover their differences
3) To discover Brand awareness and positioning strategies in the global market
4) Understand the consuming factors in different cultures for to apply sustainable branding
5) Understand the changing trends and technologies in order to adapt brand management skills
6) To evaluate and argue branding with the selected cases

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction	course notes
2)	Definition of Brand, Positioning – Segmantation, Consumer Behavior
3)	Brand Awareness, Brand Recognition
4)	Brand Loyalty, Perceived Quality, Brand Identity
5)	Brand Image
6)	Brand Equality, Brand Extension and 4P
7)	Brand Visionary Tools, Brand Communication
8)	MIDTERM EXAM WEEK
9)	Global Brand – Adaptation - Standardization
10)	Group Presentations
11)	Group Presentations
12)	Group Presentations
13)	Group Presentations
14)	Group Presentations
15)	Group Presentations

Sources

Course Notes / Textbooks:	Strategic Brand Management Building, Measuring and Managing Brand Equity, 5th Global Edition Kevin Lane Keller and Vanitha Swaminathan
References:	Strategic Brand Management Building, Measuring and Managing Brand Equity, 5th Global Edition Kevin Lane Keller and Vanitha Swaminathan

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Possesses the necessary knowledge and skills to fulfill nursing roles and functions.
2) Fulfills the health care needs of individuals, families, and society by utilizing professional roles through a holistic and evidence-based approach, in accordance with the nursing process, ethical principles, patient safety, and quality standards.
3) Uses care and informatics technologies in nursing practice, research, education, and management.
4) Establishes effective communication and collaboration with individuals, families, society, colleagues, other healthcare team members, and organizations for the development and delivery of healthcare services.
5) Accesses international nursing literature through the use of a foreign language.
6) Adheres to the relevant legislation in professional nursing practices.
7) Applies lifelong learning, problem-solving, and critical thinking skills in personal and professional life.
8) Determines protection and nursing care priorities in situations that impact public health on a large scale, such as natural disasters and pandemics, and demonstrates responsiveness in crisis management.
9) Contributes to the development, implementation, evaluation, and continuous improvement of health policies and organizational quality systems.
10) Takes an active role in research, projects, and activities with a sense of social responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Possesses the necessary knowledge and skills to fulfill nursing roles and functions.
2)	Fulfills the health care needs of individuals, families, and society by utilizing professional roles through a holistic and evidence-based approach, in accordance with the nursing process, ethical principles, patient safety, and quality standards.
3)	Uses care and informatics technologies in nursing practice, research, education, and management.
4)	Establishes effective communication and collaboration with individuals, families, society, colleagues, other healthcare team members, and organizations for the development and delivery of healthcare services.
5)	Accesses international nursing literature through the use of a foreign language.
6)	Adheres to the relevant legislation in professional nursing practices.
7)	Applies lifelong learning, problem-solving, and critical thinking skills in personal and professional life.
8)	Determines protection and nursing care priorities in situations that impact public health on a large scale, such as natural disasters and pandemics, and demonstrates responsiveness in crisis management.
9)	Contributes to the development, implementation, evaluation, and continuous improvement of health policies and organizational quality systems.
10)	Takes an active role in research, projects, and activities with a sense of social responsibility.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Presentation	1	% 45
Final	1	% 55
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	44
Study Hours Out of Class	16	16
Midterms	8	24
Final	16	34
Total Workload		118