| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI442 | ||||
| Course Name: | e commerce | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. ALPASLAN KELLECİ | ||||
| Course Lecturer(s): | Alpaslan Kelleci | ||||
| Course Assistants: |
| Course Objectives: | The aim of this course is to provide students with a comprehensive understanding of the technological, social, and business dimensions of e-commerce. It covers key e-commerce business models, marketing strategies, online consumer behavior, and legal and ethical issues. Through real-world examples and case discussions, students will develop strategic thinking skills relevant to the digital economy. |
| Course Content: | Definition, scope, and evolution of electronic commerce. Digital business models and value creation strategies online. E-commerce infrastructure: hardware, software, internet, and mobile systems. Electronic payment systems and digital security. Digital marketing: SEO, SEM, social media, and email marketing. Online consumer behavior and customer relationship management (CRM). Subscription-based business models and user-generated content (UGC). Legal, ethical, and social aspects of e-commerce. B2B, B2C, C2C, and C2B e-commerce models. Mobile commerce (m-commerce) and next-generation applications. International e-commerce and cross-border digital marketing strategies. Case studies and discussions based on real-world examples. |
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The students who have succeeded in this course;
1) Identify the key components, business models, and current trends in e-commerce. Analyze various e-commerce business models and strategies. Explain e-commerce marketing and online consumer behavior. Discuss legal, security, and ethical issues in e-commerce. Apply digital marketing strategies (SEO, SEM, social media marketing). Evaluate the social, mobile, and local marketing dimensions of e-commerce. 1) Identify the key components, business models, and current trends in e-commerce. 2) Analyze various e-commerce business models and strategies. 3) Explain e-commerce marketing and online consumer behavior. 4) Discuss legal, security, and ethical issues in e-commerce. 5) Apply digital marketing strategies (SEO, SEM, social media marketing). 6) Evaluate the social, mobile, and local marketing dimensions of e-commerce. |
| Week | Subject | Related Preparation |
| 1) | Definition and significance of e-commerce Difference between e-commerce and e-business Major trends in e-commerce Unique features of e-commerce technology Types of e-commerce (B2C, B2B, C2C, M-commerce) Class Activity: Discussion on TikTok's Creator Economy and its impact on e-commerce. | |
| 2) | Definition and significance of e-commerce Difference between e-commerce and e-business Major trends in e-commerce Unique features of e-commerce technology Types of e-commerce (B2C, B2B, C2C, M-commerce) Class Activity: Discussion on TikTok's Creator Economy and its impact on e-commerce. | |
| 3) | Business models in e-commerce Eight key elements of an e-commerce business model Major B2C and B2B business models The impact of e-commerce on business strategy and structure Class Activity: Case study analysis of startups like Foursquare and crowdfunding platforms. | |
| 4) | Business models in e-commerce Eight key elements of an e-commerce business model Major B2C and B2B business models The impact of e-commerce on business strategy and structure Class Activity: Case study analysis of startups like Foursquare and crowdfunding platforms. | |
| 4) | Business models in e-commerce Eight key elements of an e-commerce business model Major B2C and B2B business models The impact of e-commerce on business strategy and structure Class Activity: Case study analysis of startups like Foursquare and crowdfunding platforms. | |
| 5) | Online consumer behavior Digital marketing strategies (SEO, SEM, email marketing) The role of social media in e-commerce marketing Integrating online and offline marketing strategies Class Activity: Develop a marketing plan for a hypothetical e-commerce business. | |
| 6) | Çevrimiçi tüketici davranışı Dijital pazarlama stratejileri (SEO, SEM, e-posta pazarlaması) Sosyal medyanın e-ticaret pazarlamasındaki rolü Çevrimiçi ve çevrimdışı pazarlama stratejilerinin entegrasyonu Sınıf etkinliği: Varsayımsal bir e-ticaret işletmesi için pazarlama planı geliştirme | |
| 7) | Social marketing strategies (Facebook, Instagram, TikTok, etc.) Mobile marketing strategies Location-based mobile marketing Measuring social and mobile marketing success Class Activity: Students create a social media marketing campaign for a local business. | |
| 8) | Social marketing strategies (Facebook, Instagram, TikTok, etc.) Mobile marketing strategies Location-based mobile marketing Measuring social and mobile marketing success Class Activity: Students create a social media marketing campaign for a local business. | |
| 9) | Analysis of online retail business models (Amazon, eBay, etc.) E-commerce strategies in the retail and service sectors On-demand service companies and the gig economy Fintech and online financial services Class Activity: Group discussion on the rise of on-demand services (Instacart, Uber, etc.) and their impact on traditional retail. | |
| 10) | Analysis of online retail business models (Amazon, eBay, etc.) E-commerce strategies in the retail and service sectors On-demand service companies and the gig economy Fintech and online financial services Class Activity: Group discussion on the rise of on-demand services (Instacart, Uber, etc.) and their impact on traditional retail. | Chapter 9 |
| 11) | Revenue models for online content (subscriptions, advertising, etc.) The rise of streaming platforms and their impact on traditional media User-generated content and the creator economy Digital rights management and content monetization Class Activity: Case study on Netflix and the challenges of content monetization in the streaming industry. | Chapter 10 |
| 12) | Revenue models for online content (subscriptions, advertising, etc.) The rise of streaming platforms and their impact on traditional media User-generated content and the creator economy Digital rights management and content monetization Class Activity: Case study on Netflix and the challenges of content monetization in the streaming industry. | Chapter 10 |
| 13) | Review | |
| 14) | Revision | |
| 15) | final week | |
| 16) | final week |
| Course Notes / Textbooks: | Kenneth C. Laudon & Carol Guercio Traver Title: E-Commerce 2023: Business, Technology, and Society Edition: 18th Edition Publisher: Pearson Education |
| References: | Kenneth C. Laudon & Carol Guercio Traver Title: E-Commerce 2023: Business, Technology, and Society Edition: 18th Edition Publisher: Pearson Education |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 30 |
| Final | 1 | % 70 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Study Hours Out of Class | 15 | 30 |
| Midterms | 3 | 11 |
| Final | 3 | 16 |
| Total Workload | 113 | |