| Physiotherapy and Rehabilitation (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI442 | ||||
| Course Name: | e commerce | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. ALPASLAN KELLECİ | ||||
| Course Lecturer(s): | Alpaslan Kelleci | ||||
| Course Assistants: |
| Course Objectives: | The aim of this course is to provide students with a comprehensive understanding of the technological, social, and business dimensions of e-commerce. It covers key e-commerce business models, marketing strategies, online consumer behavior, and legal and ethical issues. Through real-world examples and case discussions, students will develop strategic thinking skills relevant to the digital economy. |
| Course Content: | Definition, scope, and evolution of electronic commerce. Digital business models and value creation strategies online. E-commerce infrastructure: hardware, software, internet, and mobile systems. Electronic payment systems and digital security. Digital marketing: SEO, SEM, social media, and email marketing. Online consumer behavior and customer relationship management (CRM). Subscription-based business models and user-generated content (UGC). Legal, ethical, and social aspects of e-commerce. B2B, B2C, C2C, and C2B e-commerce models. Mobile commerce (m-commerce) and next-generation applications. International e-commerce and cross-border digital marketing strategies. Case studies and discussions based on real-world examples. |
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The students who have succeeded in this course;
1) Identify the key components, business models, and current trends in e-commerce. Analyze various e-commerce business models and strategies. Explain e-commerce marketing and online consumer behavior. Discuss legal, security, and ethical issues in e-commerce. Apply digital marketing strategies (SEO, SEM, social media marketing). Evaluate the social, mobile, and local marketing dimensions of e-commerce. 1) Identify the key components, business models, and current trends in e-commerce. 2) Analyze various e-commerce business models and strategies. 3) Explain e-commerce marketing and online consumer behavior. 4) Discuss legal, security, and ethical issues in e-commerce. 5) Apply digital marketing strategies (SEO, SEM, social media marketing). 6) Evaluate the social, mobile, and local marketing dimensions of e-commerce. |
| Week | Subject | Related Preparation |
| 1) | Definition and significance of e-commerce Difference between e-commerce and e-business Major trends in e-commerce Unique features of e-commerce technology Types of e-commerce (B2C, B2B, C2C, M-commerce) Class Activity: Discussion on TikTok's Creator Economy and its impact on e-commerce. | |
| 2) | Definition and significance of e-commerce Difference between e-commerce and e-business Major trends in e-commerce Unique features of e-commerce technology Types of e-commerce (B2C, B2B, C2C, M-commerce) Class Activity: Discussion on TikTok's Creator Economy and its impact on e-commerce. | |
| 3) | Business models in e-commerce Eight key elements of an e-commerce business model Major B2C and B2B business models The impact of e-commerce on business strategy and structure Class Activity: Case study analysis of startups like Foursquare and crowdfunding platforms. | |
| 4) | Business models in e-commerce Eight key elements of an e-commerce business model Major B2C and B2B business models The impact of e-commerce on business strategy and structure Class Activity: Case study analysis of startups like Foursquare and crowdfunding platforms. | |
| 4) | Business models in e-commerce Eight key elements of an e-commerce business model Major B2C and B2B business models The impact of e-commerce on business strategy and structure Class Activity: Case study analysis of startups like Foursquare and crowdfunding platforms. | |
| 5) | Online consumer behavior Digital marketing strategies (SEO, SEM, email marketing) The role of social media in e-commerce marketing Integrating online and offline marketing strategies Class Activity: Develop a marketing plan for a hypothetical e-commerce business. | |
| 6) | Çevrimiçi tüketici davranışı Dijital pazarlama stratejileri (SEO, SEM, e-posta pazarlaması) Sosyal medyanın e-ticaret pazarlamasındaki rolü Çevrimiçi ve çevrimdışı pazarlama stratejilerinin entegrasyonu Sınıf etkinliği: Varsayımsal bir e-ticaret işletmesi için pazarlama planı geliştirme | |
| 7) | Social marketing strategies (Facebook, Instagram, TikTok, etc.) Mobile marketing strategies Location-based mobile marketing Measuring social and mobile marketing success Class Activity: Students create a social media marketing campaign for a local business. | |
| 8) | Social marketing strategies (Facebook, Instagram, TikTok, etc.) Mobile marketing strategies Location-based mobile marketing Measuring social and mobile marketing success Class Activity: Students create a social media marketing campaign for a local business. | |
| 9) | Analysis of online retail business models (Amazon, eBay, etc.) E-commerce strategies in the retail and service sectors On-demand service companies and the gig economy Fintech and online financial services Class Activity: Group discussion on the rise of on-demand services (Instacart, Uber, etc.) and their impact on traditional retail. | |
| 10) | Analysis of online retail business models (Amazon, eBay, etc.) E-commerce strategies in the retail and service sectors On-demand service companies and the gig economy Fintech and online financial services Class Activity: Group discussion on the rise of on-demand services (Instacart, Uber, etc.) and their impact on traditional retail. | Chapter 9 |
| 11) | Revenue models for online content (subscriptions, advertising, etc.) The rise of streaming platforms and their impact on traditional media User-generated content and the creator economy Digital rights management and content monetization Class Activity: Case study on Netflix and the challenges of content monetization in the streaming industry. | Chapter 10 |
| 12) | Revenue models for online content (subscriptions, advertising, etc.) The rise of streaming platforms and their impact on traditional media User-generated content and the creator economy Digital rights management and content monetization Class Activity: Case study on Netflix and the challenges of content monetization in the streaming industry. | Chapter 10 |
| 13) | Review | |
| 14) | Revision | |
| 15) | final week | |
| 16) | final week |
| Course Notes / Textbooks: | Kenneth C. Laudon & Carol Guercio Traver Title: E-Commerce 2023: Business, Technology, and Society Edition: 18th Edition Publisher: Pearson Education |
| References: | Kenneth C. Laudon & Carol Guercio Traver Title: E-Commerce 2023: Business, Technology, and Society Edition: 18th Edition Publisher: Pearson Education |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Physiotherapy defines the basic medical sciences concepts and principles related to physiotherapy and rehabilitation evaluation processes, basic elements and methodological application principles. | |||||||||||||||
| 2) He/She lists clinical evaluation tools and methods by analyzing the collected information about evaluation in physiotherapy according to reasoning and problem solving processes. | |||||||||||||||
| 3) Explain the indications, contraindications, side effects and intervention strategies of the physiotherapy approaches and the mechanisms used to cope with functional disability and possible intervention methods. Sorts the near and far term targets according to functional levels. | |||||||||||||||
| 4) It is based on the physiotherapy information related to the general health of the service area. It defines the health and lifestyle profile, deficiencies, body structure and function, activity-participation level of the person and determines the evaluation and treatment priorities in this direction. | |||||||||||||||
| 5) With the data obtained from physiotherapy assessments, it creates and implements an individual-oriented physiotherapy intervention plan in accordance with the diagnosis of physiotherapy by using information literacy, evidence-based clinical decision-making processes. | |||||||||||||||
| 6) It applies to the service area the exercise program planned as well as consultancy in the protection and development of health outside the disease states. | |||||||||||||||
| 7) Develops a scientific research proposal about physiotherapy and rehabilitation. | |||||||||||||||
| 8) He leads the clinical practice in accordance with the quality standards in the process of establishment and management of the institutions / organizations / centers providing physiotherapy and rehabilitation services. | |||||||||||||||
| 9) As a physical therapist, he works with his colleagues and professionals from different disciplines. | |||||||||||||||
| 10) Evaluates information sources with a critical approach by adapting to new conditions, learning new ideas, developing new ideas, and giving importance to quality. | |||||||||||||||
| 11) By using professional information sources and physiotherapy techniques effectively, it reaches information, adopts positive attitude and behavior model and determines learning objectives. | |||||||||||||||
| 12) Uses effective communication skills by respecting the confidentiality of service areas from a biopsychosocial point of view during physiotherapy evaluation and interventions. | |||||||||||||||
| 13) It adopts the ethical, deontological and legal framework for the collection, recording and reporting of necessary data during the physiotherapy evaluation and interventions. | |||||||||||||||
| 14) Observes the rights and responsibilities of the physicians in physiotherapy and rehabilitation practices and acts in accordance with the legislation and professional ethics rules in cooperation with the related disciplines. | |||||||||||||||
| 15) Physiotherapist takes responsibility with the understanding of interdisciplinary cooperation while preserving its identity, consciousness and professional autonomy. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Physiotherapy defines the basic medical sciences concepts and principles related to physiotherapy and rehabilitation evaluation processes, basic elements and methodological application principles. | 2 |
| 2) | He/She lists clinical evaluation tools and methods by analyzing the collected information about evaluation in physiotherapy according to reasoning and problem solving processes. | 2 |
| 3) | Explain the indications, contraindications, side effects and intervention strategies of the physiotherapy approaches and the mechanisms used to cope with functional disability and possible intervention methods. Sorts the near and far term targets according to functional levels. | 2 |
| 4) | It is based on the physiotherapy information related to the general health of the service area. It defines the health and lifestyle profile, deficiencies, body structure and function, activity-participation level of the person and determines the evaluation and treatment priorities in this direction. | 2 |
| 5) | With the data obtained from physiotherapy assessments, it creates and implements an individual-oriented physiotherapy intervention plan in accordance with the diagnosis of physiotherapy by using information literacy, evidence-based clinical decision-making processes. | 1 |
| 6) | It applies to the service area the exercise program planned as well as consultancy in the protection and development of health outside the disease states. | 3 |
| 7) | Develops a scientific research proposal about physiotherapy and rehabilitation. | 1 |
| 8) | He leads the clinical practice in accordance with the quality standards in the process of establishment and management of the institutions / organizations / centers providing physiotherapy and rehabilitation services. | 1 |
| 9) | As a physical therapist, he works with his colleagues and professionals from different disciplines. | 2 |
| 10) | Evaluates information sources with a critical approach by adapting to new conditions, learning new ideas, developing new ideas, and giving importance to quality. | 1 |
| 11) | By using professional information sources and physiotherapy techniques effectively, it reaches information, adopts positive attitude and behavior model and determines learning objectives. | 2 |
| 12) | Uses effective communication skills by respecting the confidentiality of service areas from a biopsychosocial point of view during physiotherapy evaluation and interventions. | 2 |
| 13) | It adopts the ethical, deontological and legal framework for the collection, recording and reporting of necessary data during the physiotherapy evaluation and interventions. | 3 |
| 14) | Observes the rights and responsibilities of the physicians in physiotherapy and rehabilitation practices and acts in accordance with the legislation and professional ethics rules in cooperation with the related disciplines. | 2 |
| 15) | Physiotherapist takes responsibility with the understanding of interdisciplinary cooperation while preserving its identity, consciousness and professional autonomy. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 30 |
| Final | 1 | % 70 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Study Hours Out of Class | 15 | 30 |
| Midterms | 3 | 11 |
| Final | 3 | 16 |
| Total Workload | 113 | |