Nursing (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI441

Course Name:

Communicating Sustainability: Building a Better Future

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. ÖMÜR ERDEM ÇELİK

Course Lecturer(s):

Ömür Erdem Çelik

Course Assistants:

Course Objective and Content

Course Objectives:

By the end of this course, students will:
Understand the role of communication and marketing in advancing sustainability goals
Develop effective and ethical sustainability communication strategies
Analyze global sustainability campaigns and identify key success factors
Recognize and assess greenwashing practices in advertising and brand messaging
Examine industry-led sustainability initiatives such as Ad Net Zero
Gain hands-on experience by designing a sustainability-focused campaign
Apply crisis communication strategies to manage sustainability-related brand challenges

Course Content:

This course explores the intersection of communication, marketing, and sustainability, focusing on how brands and organizations can build ethical, transparent, and effective sustainability communication strategies. The curriculum integrates marketing fundamentals, sustainability principles, crisis communication, and industry best practices, providing students with a strategic perspective on responsible advertising and branding.
Key topics covered include:
• Fundamentals of Integrated Marketing Communication (IMC) and its role in sustainability
• Sustainability in communication: Key concepts and strategic frameworks
• Greenwashing: Identification, case studies, and best practices
• Industry initiatives: Ad Net Zero and sustainable advertising models
• Crisis communication & reputation management for sustainability-related brand challenges
• Ethical marketing & consumer trust in sustainability communication
• Hands-on project development: creating a sustainability-focused communication plan
The course includes interactive discussions, real-world case studies, and project-based learning to equip students with both theoretical insights and practical experience.

Learning Outcomes

The students who have succeeded in this course;
1) Upon successful completion of this course, students will be able to: Critically evaluate sustainability campaigns and assess their effectiveness
2) Upon successful completion of this course, students will be able to: Identify false or misleading sustainability claims (greenwashing).
3) Upon successful completion of this course, students will be able to: Apply ethical advertising principles to develop responsible communication strategies.

Course Flow Plan

Week	Subject	Related Preparation
1)	The Power of Communication
2)	Integrated Marketing Communication Fundamentals Part 1
3)	Integrated Marketing Communication Fundamentals Part 2
4)	Introduction to Sustainability in Communication Part 1 • Overview of sustainability communication. • Why communication is key to solving global challenges.
5)	Introduction to Sustainability in Communication Part 2 – Project Briefs will be shared and explained. Student Activity: Group discussion on successful sustainability messages
6)	Greenwashing Definition and Cases • What is greenwashing, and why does it matter? • Case studies Identify greenwashing examples from recent advertisements.
7)	An industry response to Climate Crisis: Ad Net Zero Topics: • What is Ad Net Zero, and how does it relate to communication? Activity: Develop a strategy for ad net-zero actions for a fictional company.
8)	midterm week
9)	AD NET ZERO Action Plans – Workshop Activity: Students develop strategy ideas for a fiction project
10)	Sustanability Communication Cases, Part 1 Topics: • Analysis of successful sustainability campaigns. Activity: Break down effective messaging strategies in well-executed sustainability campaigns.
11)	Sustanability Communication Cases, Part 2 • Analysis of successful sustainability campaigns. Activity: Break down effective messaging strategies in well-executed sustainability campaigns.
12)	Sustainability Crisis Communication & Reputation Management Topics: • How brands recover from sustainability-related crises Activity and homework: Develop a sustainabability crisis management for a fictional case
13)	Project De-briefs Topics: Studenst de-briefs of the final project, expectations and evaluation.
14)	Project Group Presentations • Group work on strategies Instructor feedback on project concepts
15)	Project Group Presentations • Group work on strategies Instructor feedback on project concepts
16)	final exam

Sources

Course Notes / Textbooks:	Lecturer notes
References:	Lecturer notes

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Possesses the necessary knowledge and skills to fulfill nursing roles and functions.
2) Fulfills the health care needs of individuals, families, and society by utilizing professional roles through a holistic and evidence-based approach, in accordance with the nursing process, ethical principles, patient safety, and quality standards.
3) Uses care and informatics technologies in nursing practice, research, education, and management.
4) Establishes effective communication and collaboration with individuals, families, society, colleagues, other healthcare team members, and organizations for the development and delivery of healthcare services.
5) Accesses international nursing literature through the use of a foreign language.
6) Adheres to the relevant legislation in professional nursing practices.
7) Applies lifelong learning, problem-solving, and critical thinking skills in personal and professional life.
8) Determines protection and nursing care priorities in situations that impact public health on a large scale, such as natural disasters and pandemics, and demonstrates responsiveness in crisis management.
9) Contributes to the development, implementation, evaluation, and continuous improvement of health policies and organizational quality systems.
10) Takes an active role in research, projects, and activities with a sense of social responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Possesses the necessary knowledge and skills to fulfill nursing roles and functions.
2)	Fulfills the health care needs of individuals, families, and society by utilizing professional roles through a holistic and evidence-based approach, in accordance with the nursing process, ethical principles, patient safety, and quality standards.
3)	Uses care and informatics technologies in nursing practice, research, education, and management.
4)	Establishes effective communication and collaboration with individuals, families, society, colleagues, other healthcare team members, and organizations for the development and delivery of healthcare services.
5)	Accesses international nursing literature through the use of a foreign language.
6)	Adheres to the relevant legislation in professional nursing practices.
7)	Applies lifelong learning, problem-solving, and critical thinking skills in personal and professional life.
8)	Determines protection and nursing care priorities in situations that impact public health on a large scale, such as natural disasters and pandemics, and demonstrates responsiveness in crisis management.
9)	Contributes to the development, implementation, evaluation, and continuous improvement of health policies and organizational quality systems.
10)	Takes an active role in research, projects, and activities with a sense of social responsibility.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Application	1	% 20
Homework Assignments	1	% 30
Final	1	% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	42
Project	4	16
Final	4	16
Total Workload		116