Management Information Systems Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

JOB143

Course Name:

Tam Tam Production Advertising Workshop

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Hatice Öz Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:

The Advertising Workshop course is designed to enable students to develop creative advertising ideas, structure them within a strategic framework, and design advertising campaigns tailored to various media platforms. The course aims to help students understand and experience the creative and strategic processes of advertising through hands-on practice. By focusing on audience-centered thinking and original content production, students will enhance their ability to ideate, design, and present advertising concepts effectively. Supported by real-world briefs and collaborative exercises, this course also seeks to provide students with practical knowledge and skills relevant to the advertising industry and creative teamwork.

Course Content:

This course offers a practical exploration of creative thinking, strategic planning, and campaign development in the field of advertising. It covers all stages from concept creation to final presentation, including target audience analysis, brand positioning, media planning, slogan development, visual design, and copywriting. Students work on real or simulated briefs to develop integrated advertising campaigns for print, digital, and social media platforms. Through collaborative group work, students gain experience in creative team dynamics and present their final projects to a jury, simulating a real-world industry environment.

Learning Outcomes

The students who have succeeded in this course;
1) Explains the basic concepts, types and creative processes of advertising.
2) Develops strategic advertising solutions by analyzing target audience.
3) Designs appropriate advertising campaigns for different media (print, digital, social media).

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the Course: Introduction to the Advertising Workshop and Expectations	-
2)	Basic Concepts and Creative Processes in Advertising	-
3)	Target Audience and Consumer Analysis: Who Are We Talking To?	-
4)	Brand Identity and Positioning Strategies	-
5)	What is a Brief? Real Brief Analysis and Brief Writing	-
6)	Idea Generation Techniques and Creative Thinking Applications	-
7)	Writing Slogans and Titles: Delivering the Message Effectively	-
8)	Visual Design Principles: Poster, Illustration and Typography	-
9)	Media Planning: Print, Digital and Social Media	-
10)	Integrated Advertising Campaign Design I: Idea Development and Presentation	-
11)	Integrated Advertising Campaign Design II: Implementation Phase	-
12)	Ethics, Social Responsibility and Cultural Sensitivity	-
13)	Final Project Presentation Preparation: Feedback and Revisions	-
14)	Final Project Presentations and In-Class Assessment	-

Sources

Course Notes / Textbooks:	Hey, Whipple, Squeeze This: A Guide to Creating Great Ads – Luke Sullivan & Edward Boches Reklamcılığın Temelleri – Jale Özata Dirlik Advertising by Design – Robin Landa Reklamda Yaratıcılık – Aytekin Can Reklam Kampanyası Tasarımı – Gülfidan Barış
References:	Sullivan, L., & Boches, E. (2022). Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (6th ed.). Wiley. Landa, R. (2016). Advertising by Design: Generating and Designing Creative Ideas Across Media (3rd ed.). Wiley. Bly, R. (2005). The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (3rd ed.). Holt Paperbacks.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3) Uses different information technologies and systems for understanding and solving various business problems.
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6) Gains technical and managerial contributions to IT projects and takes responsibility.
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.	3
2)	Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.	3
3)	Uses different information technologies and systems for understanding and solving various business problems.	3
4)	Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.	3
5)	Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.	3
6)	Gains technical and managerial contributions to IT projects and takes responsibility.	3
7)	Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.	3
8)	Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.	3
9)	Develops teamwork, negotiation, leadership and entrepreneurship skills.	3
10)	Has universal ethical values, social responsibility awareness and sufficient legal knowledge.	3
11)	Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.	3
12)	Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.	3
13)	It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	5	3		112
Midterms	1	4	2		6
Final	1	4	2		6
Total Workload					124