Anesthesia (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

JOB140

Course Name:

Organisation and Management in Advertising Agencies

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Salih Apaydın

Course Assistants:

Course Objective and Content

Course Objectives:

How to manage an advertising agency. What are the responsibilities of working in an advertising agency? Are advertising agencies similar to many other workplaces? What are the differences between advertisers and those working in other lines of business? How do foreign and local advertising agencies and media buying agencies gain customers? How do they make money? What are the job descriptions of today's digital agencies? Providing detailed training on topics that prepare students for life.

Course Content:

Organization and Management in Advertising Agencies course examines the structural organization, operational processes, and interdepartmental coordination within advertising agencies. It covers key concepts such as agency management, leadership approaches, and team coordination. Additionally, the course analyzes practical topics like planning creative processes and managing client relationships.

Learning Outcomes

The students who have succeeded in this course;
1) Be able to describe how an advertising agency works.
2) Describe the dynamics of the coordinated work of creative groups and creative teams in advertising agencies.
3) Advertising agencies will be able to disclose who they will collaborate with during any advertising campaign or small-scale promotional event.

Course Flow Plan

Week	Subject	Related Preparation
1)	General introduction and course flow, purpose of the course.	-
2)	Advertisers and internal organization.	-
3)	Job descriptions and job descriptions of the in-house advertising department manager and employees.	-
4)	How does a business choose an advertising agency? What are their criteria?	-
5)	Advertising agencies, their duties, agency types and agency organizations.	-
6)	Organizational structure in advertising agencies – agency employees.	-
7)	Creating business and strategy.	-
8)	Earnings and New Business- How does an advertising agency make a profit? How does it get new business?	-
9)	What is a competition? How to win?	-
10)	Perfect presentation, faulty presentation. Sample presentation	-
11)	Sample client presentation. How to ruin a great idea with a bad presentation.	-
12)	How to ruin a great idea with a bad presentation?	-
13)	How do we keep clients coming back for more business after a great presentation?	-
14)	General Evaluation and Industry Practices	-

Sources

Course Notes / Textbooks:

"Advertising and Promotion: An Integrated Marketing Communications Perspective" – George E. Belch & Michael A. Belch

"Cutlip and Center's Effective Public Relations" – Glen M. Broom & Bey-Ling Sha

References:

- Karpat, Işıl., Eğinli,Ayşen Temel. ve Misçi, Sema,, Temel kavramlarla Reklam Ajansı ve Reklam Veren ilişkileri, İstanbul: Nobel Kitap, 2007.

- Avery,Jim. Kampanya Planlaması,İstanbul: Reklamcılık Vakfı Yayınları, 2005.
- Dutka,Solomon. Dagmar Ölçülür Reklam Sonuçları için Reklam Hedeflerini Tanımak, İstanbul:Reklamcılık Vakfı Yayınları, 2002.

- Steel, Jon. Konkur Nasıl Kazanılır?, İstanbul:Mediacat, 2007.

- Müşteri İlişkileri Rehberi, İstanbul:Reklamcılık Vakfı Yayınları, 2000

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Anesthesia technician has professional consciousness.
2) He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3) He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4) Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5) He/She recognizes and uses the medical terms used in anesthesia applications.
6) He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7) He/She has information about basic anatomy and diseases related to systems.
8) While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9) He/She has awareness of lifelong learning.
10) He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11) He/She has knowledge about ethical principles and rules in the field.
12) He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14) To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15) He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Anesthesia technician has professional consciousness.
2)	He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3)	He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4)	Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5)	He/She recognizes and uses the medical terms used in anesthesia applications.
6)	He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7)	He/She has information about basic anatomy and diseases related to systems.
8)	While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9)	He/She has awareness of lifelong learning.
10)	He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11)	He/She has knowledge about ethical principles and rules in the field.
12)	He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13)	He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14)	To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15)	He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	112
Midterms	2	8
Total Workload		120