Management Information Systems Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

JOB140

Course Name:

Organisation and Management in Advertising Agencies

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Salih Apaydın

Course Assistants:

Course Objective and Content

Course Objectives:

How to manage an advertising agency. What are the responsibilities of working in an advertising agency? Are advertising agencies similar to many other workplaces? What are the differences between advertisers and those working in other lines of business? How do foreign and local advertising agencies and media buying agencies gain customers? How do they make money? What are the job descriptions of today's digital agencies? Providing detailed training on topics that prepare students for life.

Course Content:

Organization and Management in Advertising Agencies course examines the structural organization, operational processes, and interdepartmental coordination within advertising agencies. It covers key concepts such as agency management, leadership approaches, and team coordination. Additionally, the course analyzes practical topics like planning creative processes and managing client relationships.

Learning Outcomes

The students who have succeeded in this course;
1) Be able to describe how an advertising agency works.
2) Describe the dynamics of the coordinated work of creative groups and creative teams in advertising agencies.
3) Advertising agencies will be able to disclose who they will collaborate with during any advertising campaign or small-scale promotional event.

Course Flow Plan

Week	Subject	Related Preparation
1)	General introduction and course flow, purpose of the course.	-
2)	Advertisers and internal organization.	-
3)	Job descriptions and job descriptions of the in-house advertising department manager and employees.	-
4)	How does a business choose an advertising agency? What are their criteria?	-
5)	Advertising agencies, their duties, agency types and agency organizations.	-
6)	Organizational structure in advertising agencies – agency employees.	-
7)	Creating business and strategy.	-
8)	Earnings and New Business- How does an advertising agency make a profit? How does it get new business?	-
9)	What is a competition? How to win?	-
10)	Perfect presentation, faulty presentation. Sample presentation	-
11)	Sample client presentation. How to ruin a great idea with a bad presentation.	-
12)	How to ruin a great idea with a bad presentation?	-
13)	How do we keep clients coming back for more business after a great presentation?	-
14)	General Evaluation and Industry Practices	-

Sources

Course Notes / Textbooks:

"Advertising and Promotion: An Integrated Marketing Communications Perspective" – George E. Belch & Michael A. Belch

"Cutlip and Center's Effective Public Relations" – Glen M. Broom & Bey-Ling Sha

References:

- Karpat, Işıl., Eğinli,Ayşen Temel. ve Misçi, Sema,, Temel kavramlarla Reklam Ajansı ve Reklam Veren ilişkileri, İstanbul: Nobel Kitap, 2007.

- Avery,Jim. Kampanya Planlaması,İstanbul: Reklamcılık Vakfı Yayınları, 2005.
- Dutka,Solomon. Dagmar Ölçülür Reklam Sonuçları için Reklam Hedeflerini Tanımak, İstanbul:Reklamcılık Vakfı Yayınları, 2002.

- Steel, Jon. Konkur Nasıl Kazanılır?, İstanbul:Mediacat, 2007.

- Müşteri İlişkileri Rehberi, İstanbul:Reklamcılık Vakfı Yayınları, 2000

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3) Uses different information technologies and systems for understanding and solving various business problems.
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6) Gains technical and managerial contributions to IT projects and takes responsibility.
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.	3
2)	Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.	3
3)	Uses different information technologies and systems for understanding and solving various business problems.	3
4)	Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.	3
5)	Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.	3
6)	Gains technical and managerial contributions to IT projects and takes responsibility.	3
7)	Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.	3
8)	Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.	3
9)	Develops teamwork, negotiation, leadership and entrepreneurship skills.	3
10)	Has universal ethical values, social responsibility awareness and sufficient legal knowledge.	3
11)	Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.	3
12)	Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.	3
13)	It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	112
Midterms	2	8
Total Workload		120