Electrical and Electronic Engineering (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

JOB126

Course Name:

Branding and Brand Supports

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Doç. Dr. EVRİM İLDEM DEVELİ

Course Lecturer(s):

EVRİM İLDEM DEVELİ

Course Assistants:

Course Objective and Content

Course Objectives:

The objective of this course is to teach students the fundamental concepts, strategies, and practices of branding. It aims to develop an understanding of brand identity, brand positioning, brand equity, brand communication, and consumer perception. The course also seeks to equip students with analytical and decision-making skills essential for effective brand management. Additionally, it provides insights into brand-building processes through national and international case studies.

Course Content:

Branding and the marketing mix, building strong brands, marketing and communication programs, measuring brand performance, brand audit, brand design and structures, managing brand equity for long-term success.

Learning Outcomes

The students who have succeeded in this course;
1) To learn and apply brand related concepts
2) To use product and brand management knowledge and to discover their differences
3) To discover Brand awareness and positioning strategies in the global market
4) Understand the consuming factors in different cultures for to apply sustainable branding
5) Understand the changing trends and technologies in order to adapt brand management skills
6) To evaluate and argue branding with the selected cases

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction	course notes
2)	Definition of Brand, Positioning – Segmantation, Consumer Behavior
3)	Brand Awareness, Brand Recognition
4)	Brand Loyalty, Perceived Quality, Brand Identity
5)	Brand Image
6)	Brand Equality, Brand Extension and 4P
7)	Brand Visionary Tools, Brand Communication
8)	MIDTERM EXAM WEEK
9)	Global Brand – Adaptation - Standardization
10)	Group Presentations
11)	Group Presentations
12)	Group Presentations
13)	Group Presentations
14)	Group Presentations
15)	Group Presentations

Sources

Course Notes / Textbooks:	Strategic Brand Management Building, Measuring and Managing Brand Equity, 5th Global Edition Kevin Lane Keller and Vanitha Swaminathan
References:	Strategic Brand Management Building, Measuring and Managing Brand Equity, 5th Global Edition Kevin Lane Keller and Vanitha Swaminathan

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Has sufficient knowledge in mathematics and natural sciences.
2) Has sufficient knowledge in Electrical and Electronics engineering–specific subjects.
3) Has the ability to apply theoretical and practical knowledge of mathematics, natural sciences, and Electrical and Electronics engineering to solve complex engineering problems.
4) Has the ability to identify, formulate, and solve complex engineering problems, and to select and apply appropriate analysis and modeling methods for this purpose.
5) Has the ability to design complex systems, processes, devices, or products under realistic constraints and conditions to meet specific requirements, and to apply modern design methods for this purpose.
6) Has the ability to select and use modern techniques and tools required for the analysis and solution of complex engineering problems encountered in engineering practice, and to use information technologies effectively.
7) Has the ability to design and conduct experiments, collect data, analyze and interpret results for the investigation of complex engineering problems or Electrical and Electronics engineering–specific research topics.
8) Has the ability to work effectively in disciplinary teams.
9) Has the ability to work effectively in multidisciplinary teams.
10) Has the ability to work individually.
11) Has the ability to communicate effectively in oral and written form; has knowledge of at least one foreign language; writes effective reports, understands written reports, prepares design and production reports, makes effective presentations, and gives and receives clear and understandable instructions.
12) Has awareness of the necessity for lifelong learning; accesses information, follows developments in science and technology, and continuously renews oneself.
13) Acts in accordance with ethical principles; has knowledge of professional and ethical responsibilities and of the standards used in engineering practices.
14) Has knowledge of business practices such as project management, risk management, and change management.
15) Has awareness of entrepreneurship and innovation.
16) Has knowledge of sustainable development.
17) Has knowledge of the impacts of engineering practices on health, environment, and safety on a universal and societal scale, and awareness of contemporary issues reflected in the field of engineering.
18) Has awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has sufficient knowledge in mathematics and natural sciences.
2)	Has sufficient knowledge in Electrical and Electronics engineering–specific subjects.
3)	Has the ability to apply theoretical and practical knowledge of mathematics, natural sciences, and Electrical and Electronics engineering to solve complex engineering problems.
4)	Has the ability to identify, formulate, and solve complex engineering problems, and to select and apply appropriate analysis and modeling methods for this purpose.
5)	Has the ability to design complex systems, processes, devices, or products under realistic constraints and conditions to meet specific requirements, and to apply modern design methods for this purpose.
6)	Has the ability to select and use modern techniques and tools required for the analysis and solution of complex engineering problems encountered in engineering practice, and to use information technologies effectively.
7)	Has the ability to design and conduct experiments, collect data, analyze and interpret results for the investigation of complex engineering problems or Electrical and Electronics engineering–specific research topics.
8)	Has the ability to work effectively in disciplinary teams.
9)	Has the ability to work effectively in multidisciplinary teams.
10)	Has the ability to work individually.
11)	Has the ability to communicate effectively in oral and written form; has knowledge of at least one foreign language; writes effective reports, understands written reports, prepares design and production reports, makes effective presentations, and gives and receives clear and understandable instructions.
12)	Has awareness of the necessity for lifelong learning; accesses information, follows developments in science and technology, and continuously renews oneself.
13)	Acts in accordance with ethical principles; has knowledge of professional and ethical responsibilities and of the standards used in engineering practices.
14)	Has knowledge of business practices such as project management, risk management, and change management.
15)	Has awareness of entrepreneurship and innovation.
16)	Has knowledge of sustainable development.
17)	Has knowledge of the impacts of engineering practices on health, environment, and safety on a universal and societal scale, and awareness of contemporary issues reflected in the field of engineering.
18)	Has awareness of the legal consequences of engineering solutions.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Presentation	1	% 45
Final	1	% 55
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	44
Study Hours Out of Class	16	16
Midterms	8	24
Final	16	34
Total Workload		118