Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI430

Course Name:

Digital Design in Photoshop I

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ZEHRA NUR AYAN ÖVER

Course Lecturer(s):

ÖĞR. GÖR. ZEHRA NUR AYAN ÖVER

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to enable students to understand and apply basic digital design principles using Adobe Photoshop software. Students will develop skills in image processing, visual editing, using selection and painting tools, managing layers, editing text, and creating digital compositions using graphic design elements. By the end of the course, students will be able to produce creative visual designs in a digital environment.

Course Content:

This course introduces the functions of image editing software and the core features of Adobe Photoshop. Key topics include image processing, visual editing, use of selection and painting tools, color and light adjustments, application of design elements in a digital environment, text editing, layer management, texture creation, and filter applications. Additionally, students will work on practical projects to design graphic products such as logos and corporate identity elements.

Learning Outcomes

The students who have succeeded in this course;
1) Effectively use the core features and tools of Adobe Photoshop.
2) Apply techniques for image processing and editing.
3) Use selection and painting tools to perform digital modifications on visuals.
4) Manage layers, apply filters, and create visual effects.
5) Implement text editing and text effect techniques.
6) Develop original visual compositions following digital design principles.
7) Design graphic products such as logos and corporate identity elements for digital communication projects.

Course Flow Plan

Week	Subject	Related Preparation
1)	Understanding the functions of image editing software and the general features of Adobe Photoshop.	None
2)	Image processing and editing; understanding image formats, file viewing, saving, and file types.	None
3)	Using the Tools Panel and toolset in Photoshop.	None
4)	Selection Tools and Painting Tools.	None
5)	Understanding how to make selections on images.	None
6)	Adjusting color and lighting on visuals.	None
7)	Analyzing design elements such as point, texture, line, light, and form in a digital environment; basic applications of graphic design programs.	None
8)	Midterm	1-7. Weeks
9)	Creating compositions using graphic design elements; freehand graphic experiments with line, stain, texture, tone, and various techniques.	None
10)	Transforming and scaling visuals.	None
11)	Text operations, adding text, and applying effects to text.	None
12)	Drawing operations on pages.	None
13)	Painting, color changing, creating textures and backgrounds.	None
14)	Working with the Layer Panel and applying filters.	None
15)	Designing graphic products such as logos and corporate identity elements using the fundamentals of visual communication.	None
16)	Final	1-15. Weeks

Sources

Course Notes / Textbooks:	Türkçe: Adobe Photoshop CC Eğitim Kitabı – Hüseyin Güven Photoshop ile Görsel Tasarım Teknikleri – Mehmet Şahin İngilizce: Adobe Photoshop Classroom in a Book (2024 Release) – Conrad Chavez, Andrew Faulkner Photoshop CC For Dummies – Peter Bauer
References:	Türkçe: Adobe Türkiye Resmi Eğitim Dökümanları Görsel Tasarım ve Dijital Sanat Üzerine Akademik Makaleler İngilizce: Adobe Photoshop Online Tutorials (Adobe Official Site) Creative Bloq: Photoshop Tips and Techniques Articles Lynda.com (LinkedIn Learning) Photoshop Eğitim Videoları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	15	2	2		60
Study Hours Out of Class	14	2			28
Midterms	1	7	2		9
Final	1	15	2		17
Total Workload					114