| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | JOB119 | ||||
| Course Name: | Virtual Filmmaking | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. HASİP PEKTAŞ | ||||
| Course Lecturer(s): | Hatice Öz Pektaş & Gökçer Eskikurt | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to teach students the basic concepts, methods and applications of neurodesign. |
| Course Content: | A combination of neuroscience and design, it uses neurological insights to understand consumers' behavior, decision-making processes, and preferences. |
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The students who have succeeded in this course;
1) The course seeks to answer the question of how the human brain works and how it can be used in visual designs. |
| Week | Subject | Related Preparation |
| 1) | Neuro Design and Basic Concepts | - |
| 2) | Concepts Associated with Neurodesign | - |
| 3) | The Place and Importance of Neurodesign in Marketing Research | - |
| 4) | History of Neuroscience | - |
| 5) | Cognitive Biases | - |
| 6) | Basic Neuroanatomy 1 | - |
| 7) | Basic Neuroanatomy 2 | - |
| 8) | Midterm Exam | - |
| 9) | Areas where neurodesign research is used | - |
| 10) | Brain Reward System and Decision Making | - |
| 11) | Factors Affecting the Old Brain in Neurodesign | - |
| 12) | Devices Used in Neurodesign Research | - |
| 13) | Examples from Neurodesign Research | - |
| 14) | Final Exam | - |
| Course Notes / Textbooks: | Kitap: Beyindeki ikna kodu: Nöropazarlama ile bilimsel ikna stratejileri geliştirmek. İstanbul: Maltepe Üniversitesi Kitapları. (2004) Patrick Renvoisé ve Christophe Morin. Makale: "Neuroscience in Marketing" - Paul B. Bitner, et al. (2020). Kitap Bölümleri: "The Buying Brain: Secrets for Selling to the Subconscious Mind" - A.K. Pradeep. |
| References: | Kitap: "Buyology: Truth and Lies About Why We Buy" - Martin Lindstrom. Makale: "The Role of Nostalgia in Advertising: Assessing Consumer Nostalgia Priming Effects" - Ekin Pehlivan, et al. (2018). Kitap Bölümleri: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" - Roger Dooley. |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||||||||
| 1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
| 2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
| 3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
| 4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
| 5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
| 9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
| 10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
| 11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
| 12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
| 13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
| 14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
| 15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
| 16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
| 17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
| 18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
| 19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
| 20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. | ||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
| 2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
| 3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
| 4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
| 5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
| 9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
| 10) | Can use basic web tools and data analysis platforms. | |
| 11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
| 12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
| 13) | Can run e-commerce processes independently and take on leadership when necessary. | |
| 14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
| 15) | It follows the developments in digital technologies and constantly renews itself. | |
| 16) | Is open to lifelong learning and adapts to sectoral innovations. | |
| 17) | Works effectively within a team and communicates clearly and effectively. | |
| 18) | Has the ability to communicate professionally with customers and business partners. | |
| 19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
| 20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 40 |
| Project | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Presentations / Seminar | 4 | 20 |
| Project | 4 | 20 |
| Homework Assignments | 6 | 30 |
| Final | 2 | 10 |
| Total Workload | 122 | |