| Information Security Technologies (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | JOB119 | ||||
| Course Name: | Virtual Filmmaking | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. HASİP PEKTAŞ | ||||
| Course Lecturer(s): | Hatice Öz Pektaş & Gökçer Eskikurt | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to teach students the basic concepts, methods and applications of neurodesign. |
| Course Content: | A combination of neuroscience and design, it uses neurological insights to understand consumers' behavior, decision-making processes, and preferences. |
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The students who have succeeded in this course;
1) The course seeks to answer the question of how the human brain works and how it can be used in visual designs. |
| Week | Subject | Related Preparation |
| 1) | Neuro Design and Basic Concepts | - |
| 2) | Concepts Associated with Neurodesign | - |
| 3) | The Place and Importance of Neurodesign in Marketing Research | - |
| 4) | History of Neuroscience | - |
| 5) | Cognitive Biases | - |
| 6) | Basic Neuroanatomy 1 | - |
| 7) | Basic Neuroanatomy 2 | - |
| 8) | Midterm Exam | - |
| 9) | Areas where neurodesign research is used | - |
| 10) | Brain Reward System and Decision Making | - |
| 11) | Factors Affecting the Old Brain in Neurodesign | - |
| 12) | Devices Used in Neurodesign Research | - |
| 13) | Examples from Neurodesign Research | - |
| 14) | Final Exam | - |
| Course Notes / Textbooks: | Kitap: Beyindeki ikna kodu: Nöropazarlama ile bilimsel ikna stratejileri geliştirmek. İstanbul: Maltepe Üniversitesi Kitapları. (2004) Patrick Renvoisé ve Christophe Morin. Makale: "Neuroscience in Marketing" - Paul B. Bitner, et al. (2020). Kitap Bölümleri: "The Buying Brain: Secrets for Selling to the Subconscious Mind" - A.K. Pradeep. |
| References: | Kitap: "Buyology: Truth and Lies About Why We Buy" - Martin Lindstrom. Makale: "The Role of Nostalgia in Advertising: Assessing Consumer Nostalgia Priming Effects" - Ekin Pehlivan, et al. (2018). Kitap Bölümleri: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" - Roger Dooley. |
| Course Learning Outcomes | 1 |
|---|---|
| Program Outcomes |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 40 |
| Project | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Presentations / Seminar | 4 | 20 |
| Project | 4 | 20 |
| Homework Assignments | 6 | 30 |
| Final | 2 | 10 |
| Total Workload | 122 | |