Industrial and Systems Engineering (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI391

Course Name:

Consumer Behavior

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. SIRMA MERYEM SÖNMEZER

Course Lecturer(s):

Figen Yıldırım

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to enable students to examine consumer and consumer behavior literature and to be able to adapt culture to brand management strategies.
Course Content:	In this course, it is aimed to give the basic concepts of consumer behavior and to understand the effect of culture and subcultures on purchasing behavior of individuals. The brand management process is examined with all stages.

Learning Outcomes

The students who have succeeded in this course;
1) Able to analyze the effects of various factors on the consumer decision process with their results.
2) Able to explain the consumer purchasing decision process.
3) Able to explain the basic concepts and models of consumer behavior.

Course Flow Plan

Week	Subject	Related Preparation
1)	Consumerism	Not necessary.
2)	Introduction to Consumer Behaviour	Not necessary.
3)	Consumer Buying Decision Models	Not necessary.
4)	Introduction to Brand Management	Not necessary
5)	Brand Positioning	Not necessary.
6)	Brand Awareness	Not necessary.
7)	Brand Identitiy, Brand Personality	Not necessary.
8)	Midterm	Not necessary
9)	Brand loyalty	Not necessary
10)	Brand Image	Not necessary.
11)	Culture and Branding	Not necessary.
12)	Current Issues in Branding	Not necessary.
13)	Presantations	Students have to prepare for presantations.
14)	Presantations	Students have to prepare for presantations.

Sources

Course Notes / Textbooks:	Consumer behaviour : a European perspective / Michael Solomon ... [et al.], 2010,4th edition and Online databes (EBSCO, EMERALD, PROQUEST etc.)
References:	Course notes, real case studies, scholarly journals.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Acquires sufficient accumulation of knowledge in natural and applied sciences, engineering and technology, and has the ability to design, and identify/formulate/solve problems related to, complex manufacturing and service systems using this knowledge.
2) Possesses the ability to select and apply appropriate methods for analysing integrated systems comprising humans, knowledge, raw materials and energy; to acquire, process and interpret data; and to reach conclusions using her/his engineering skills.
3) Has the ability to select and efficiently use engineering design principles along with appropriate analytical, computational and experimental engineering techniques in order to optimize outputs related to various systems under realistic constraints.
4) Possesses the skills to select from among and efficiently use modern technologies, equipment, software and software languages in applications related to her/his respective field.
5) Possesses the ability to produce industry-focused solutions that are able to contribute to social health, safety and welfare, while being cognizant of global, cultural, societal, economical and environmental matters.
6) Has the awareness to take decisions ethically, professionally and without overlooking her/his legal responsibilities in situations related to her/his professions.
7) Has the awareness about contemporary issues such as sustainability, entrepreneurship and innovation; and the ability to comprehend the impacts of these notions on her/his profession.
8) Has the skills to communicate and make presentations to a level that will allow her/him to effectively make an exchange of information and experience both verbally and in written and with various communities related to her/his area.
9) Is able to use a foreign language at least at B1 level, measured in terms of the European Language Portfolio criterion.
10) In cognizance of life-long learning, possesses the ability to follow and adapt to changes that may arise in her/his field and reflect them into her/his profession.
11) Has the ability to work efficiently in interdisciplinary projects, be open to collaboration and take initiative when necessary, manage risks, plan activities and develop strategies.
12) She has the ability to follow new approaches in the field of human-machine interaction and artificial intelligence and apply them to problems in her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Acquires sufficient accumulation of knowledge in natural and applied sciences, engineering and technology, and has the ability to design, and identify/formulate/solve problems related to, complex manufacturing and service systems using this knowledge.
2)	Possesses the ability to select and apply appropriate methods for analysing integrated systems comprising humans, knowledge, raw materials and energy; to acquire, process and interpret data; and to reach conclusions using her/his engineering skills.
3)	Has the ability to select and efficiently use engineering design principles along with appropriate analytical, computational and experimental engineering techniques in order to optimize outputs related to various systems under realistic constraints.
4)	Possesses the skills to select from among and efficiently use modern technologies, equipment, software and software languages in applications related to her/his respective field.
5)	Possesses the ability to produce industry-focused solutions that are able to contribute to social health, safety and welfare, while being cognizant of global, cultural, societal, economical and environmental matters.
6)	Has the awareness to take decisions ethically, professionally and without overlooking her/his legal responsibilities in situations related to her/his professions.
7)	Has the awareness about contemporary issues such as sustainability, entrepreneurship and innovation; and the ability to comprehend the impacts of these notions on her/his profession.
8)	Has the skills to communicate and make presentations to a level that will allow her/him to effectively make an exchange of information and experience both verbally and in written and with various communities related to her/his area.
9)	Is able to use a foreign language at least at B1 level, measured in terms of the European Language Portfolio criterion.
10)	In cognizance of life-long learning, possesses the ability to follow and adapt to changes that may arise in her/his field and reflect them into her/his profession.
11)	Has the ability to work efficiently in interdisciplinary projects, be open to collaboration and take initiative when necessary, manage risks, plan activities and develop strategies.
12)	She has the ability to follow new approaches in the field of human-machine interaction and artificial intelligence and apply them to problems in her field.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Midterms	1	% 20
Final	1	% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	4	12
Homework Assignments	13	39
Quizzes	12	23
Midterms	1	2
Final	1	2
Total Workload		120