Business Administration (Master)(Non-Thesis) Preview
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code:

ISY5122

Course Name:

Strategic Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. BAHAR DİVRİK

Course Lecturer(s):

Bahar Divrik

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to enable students to understand strategic management processes and develop strategic thinking skills. The course will cover strategic analysis, strategy formulation, implementation, and performance evaluation. Additionally, ways to achieve competitive advantage in the global business environment will be thoroughly examined.
Course Content:	Understand the concept and importance of strategic management. Gain the ability to conduct environmental analysis for businesses. Comprehend strategy development and implementation processes. Apply different strategic tools to achieve competitive advantage. Evaluate the impact of strategic decisions in the global and digital business world.

Learning Outcomes

The students who have succeeded in this course;
1) Explain the key stages of the strategic management process.
2) Develop appropriate strategies for businesses through environmental analysis.
3) Apply strategic management theories and models.
4) Evaluate the global strategic positions of businesses.
5) Analyze business performance using strategic management tools.

Course Flow Plan

Week	Subject	Related Preparation
1)	Fundamentals of Strategic Management
2)	Environmental Analysis and Competitive Forces	.
3)	SWOT Analysis and Resource-Based View	.
4)	Types of Strategies: Corporate and Business Levels	.
5)	Strategy Formulation	.
6)	Strategic Leadership and Organizational Culture	.
7)	Midterm	.
8)	Strategy Implementation: Projects and Resource Management	.
9)	Competitive Advantage and Strategic Innovation	.
10)	International Strategies and Global Management	.
11)	Digitalization & Strategy	.
12)	Strategic Performance Management	.
13)	Case Analysis: Real-Life Strategic Examples	.
14)	Final	.

Sources

Course Notes / Textbooks:	Hill, C. W. L., Jones, G. R., & Schilling, M. A. (2020). Strategic Management: An Integrated Approach. Cengage Learning.
References:	Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage: Concepts. Mintzberg, H. (1994). The Rise and Fall of Strategic Planning.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Ability to develop knowledge in the same or a different field at the level of expertise based on undergraduate level qualifications
2) To be able to interpret the knowledge gained in the field by integrating it with the knowledge from different disciplines.
3) To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field.
4) To be able to interpret the knowledge gained in the field by integrating it with the knowledge from different disciplines.
5) Ability to independently carry out a work that requires expertise in the field
6) To be able to systematically convey the current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
7) To be able to evaluate the knowledge and skills acquired in the field of expertise.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Ability to develop knowledge in the same or a different field at the level of expertise based on undergraduate level qualifications
2)	To be able to interpret the knowledge gained in the field by integrating it with the knowledge from different disciplines.
3)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field.
4)	To be able to interpret the knowledge gained in the field by integrating it with the knowledge from different disciplines.
5)	Ability to independently carry out a work that requires expertise in the field
6)	To be able to systematically convey the current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
7)	To be able to evaluate the knowledge and skills acquired in the field of expertise.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	39
Total Workload		39