Management Information Systems Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

YBS075

Course Name:

Principles of Marketing Management

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. FATMA NUR ÇİÇİN

Course Lecturer(s):

Dr.Öğr.Üyesi Fatma Nur ÇİÇİN

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to provide students with a comprehensive understanding of the fundamental concepts, strategies, and current practices of marketing management. Throughout the course, students will analyze marketing processes, evaluate the impact of digital transformation on marketing strategies, and comprehend the critical role of marketing management in business success.

Course Content:

This course comprehensively explores the fundamental principles of marketing management, focusing on the planning, implementation, and control phases of the marketing process. It covers the historical development of the marketing concept, the processes of marketing management, and the core elements of the marketing mix (4Ps: Product, Price, Place, Promotion). Key topics such as consumer behavior, market segmentation, targeting, and positioning strategies are discussed in depth to provide students with a solid foundation on the factors influencing marketing decisions. Additionally, essential marketing management areas such as brand management, customer relationship management (CRM), marketing communication, and advertising strategies are emphasized. The course also addresses digital marketing within the context of the evolving dynamics of today’s business world.

Learning Outcomes

The students who have succeeded in this course;
1) Explains the fundamental concepts, principles, and historical development of marketing management.
2) Identifies the planning, implementation, and control stages of the marketing process.
3) Analyzes the components of the marketing mix (4Ps: Product, Price, Place, Promotion) and makes strategic decisions in these areas.
4) Evaluates consumer behavior and applies market segmentation, targeting, and positioning (STP) strategies.
5) Analyzes brand management, customer relationship management (CRM), marketing communication, and advertising strategies.
6) Develops competitive marketing strategies and produces solutions suitable for different market conditions.
7) Identifies basic digital marketing and social media strategies and compares them with traditional marketing.
8) Develops the ability to apply marketing decisions to real-world scenarios through case studies and practical exercises.

Course Flow Plan

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Sources

Course Notes / Textbooks:	Kotler, P., & Keller, K. L. (2021). Pazarlama Yönetimi. Pearson Yayınları. Solomon, M. R. (2020). Tüketici Davranışları: Pazarlama Stratejileriyle Bağlantılar. Lamb, C. W., Hair, J. F., & McDaniel, C. (2020). Pazarlama İlkeleri.
References:	Chaffey, D. (2021). Dijital Pazarlama Stratejileri. Harvard Business Review, Pazarlama Stratejileri Özel Sayıları. Güncel akademik makaleler, vaka analizleri ve pazarlama trend raporları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7	8
Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3) Uses different information technologies and systems for understanding and solving various business problems.
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6) Gains technical and managerial contributions to IT projects and takes responsibility.
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2)	Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3)	Uses different information technologies and systems for understanding and solving various business problems.
4)	Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5)	Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6)	Gains technical and managerial contributions to IT projects and takes responsibility.
7)	Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8)	Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9)	Develops teamwork, negotiation, leadership and entrepreneurship skills.
10)	Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11)	Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12)	Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13)	It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Presentation	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0			0
Presentations / Seminar	1	0			0
Midterms	1	0			0
Final	1	0			0
Total Workload					0