| Economics (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | ECO038 | ||||
| Course Name: | Digital Economics | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | |||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. ÇİĞDEM GÜRSOY | ||||
| Course Lecturer(s): | Doç. Dr. Çiğdem Gürsoy | ||||
| Course Assistants: |
| Course Objectives: | - To introduce the students about the fundamental concepts and historical evolution of the digital economy and key drivers and technological milestones that have shaped the digital landscape. - To help the students learn different types of e-commerce and online business models and to evaluate strategies for digital marketing, user experience, and customer acquisition in the context of e-commerce. - To allow the students to explore the role of data-driven decision-making, big data analytics, and machine learning in contemporary business practices. - To make the students aware of emerging technologies such as block chain, artificial intelligence, and automation, and participate future trends in the digital economy. |
| Course Content: | This course analyzes firm strategies and public policy issues surrounding digital economy and related industries. The analysis applies economic tools and principles, including game theory, industrial organization, and information economics. Topics include: differentiation of prices and products; search cost and price dispersion; network effects and system competition; economics of platforms; intellectual property; antitrust regulations. |
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The students who have succeeded in this course;
1) Will have a thorough understanding of the fundamental ideas and significant historical advancements in the field 2) Through the analysis of various e-commerce models, the students will learn more about marketing and customer acquisition in digital economy 3) Students will gain an understanding of network effects, competition, and the significance of data-driven decision-making by delving into the dynamics of the platform economy, with a particular emphasis on big data analytics and machine learning 4) Öğrenciler, dijital düzenlemelerin etkilerini değerlendirirken kapsayıcılık, erişilebilirlik ve etik hususları dikkate alacaklar. Blok zinciri ve yapay zeka gibi ileri teknolojileri öngörüp değerlendirerek ileriye dönük bir bakış açısı kazanacaklar |
| Week | Subject | Related Preparation |
| 1) | Introduction to the Digital Economy | |
| 2) | Digitalization vs Traditional Economy; Digital Transformation | |
| 3) | Information Economics in Digital Markets: Search Engine and Matching | |
| 4) | Platform Economies and Network Effects | |
| 5) | Sharing and GIG Economies | |
| 6) | E-Marketing and Social Media, Digital marketing strategies | |
| 7) | Economic Transforming and Its Impacts on Organizations | |
| 8) | Midterm | |
| 9) | Digitalization Opportunities and Global Markets | |
| 10) | Digital Regulations and Policies, Governance Difficulties | |
| 11) | Intellectual Property on Digital Economy, Privacy and Data Protection | |
| 12) | Ethics in Digital Economy | |
| 13) | Estimation of Digital Economy and Indicators: Strong Society | |
| 14) | Future of the Digital Economy | |
| 15) | Final |
| Course Notes / Textbooks: | Henüz belirlenmedi/not determined |
| References: | Henüz belirlenmedi/not determined |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | |||||||||||||
| 1) They have a broad and interdisciplinary perspective on economics using other social sciences and mathematics. | |||||||||||||
| 2) They have knowledge and skill about different functions and interactions of economy. | |||||||||||||
| 3) They use different theoretical approaches to comprehend and solve various economic problems. | |||||||||||||
| 4) They are aware of the needs of society and use their knowledge of economics to meet these needs. | |||||||||||||
| 5) They have in-depth knowledge on the current issues of the Turkish economy and the global economy. | |||||||||||||
| 6) They have in-depth knowledge on the history of the Turkish economy and basic level knowledge on the history of the global economy. | |||||||||||||
| 7) Using various statistical techniques and numerical methods, they establish correct economic models and make analyzes by using statistical programs effectively. | |||||||||||||
| 8) They use a foreign language at least at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |||||||||||||
| 9) They improve their skills of teamwork, negotiation, leadership and entrepreneurship. | |||||||||||||
| 10) They have universal ethical values, social responsibility awareness and adequate knowledge of business law. | |||||||||||||
| 11) Being able to develop positive attitudes with regards to lifelong learning, they identify their individual learning needs and carry out studies to fulfil them. | |||||||||||||
| 12) They express their ideas and solution proposals concerning their field both written and orally, and present and publish them on both national and international platforms. | |||||||||||||
| 13) They use information and communication technologies together with a computer software required by the field at least at advanced level of European Computer Driving License . | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have a broad and interdisciplinary perspective on economics using other social sciences and mathematics. | 3 |
| 2) | They have knowledge and skill about different functions and interactions of economy. | 2 |
| 3) | They use different theoretical approaches to comprehend and solve various economic problems. | 3 |
| 4) | They are aware of the needs of society and use their knowledge of economics to meet these needs. | 3 |
| 5) | They have in-depth knowledge on the current issues of the Turkish economy and the global economy. | 3 |
| 6) | They have in-depth knowledge on the history of the Turkish economy and basic level knowledge on the history of the global economy. | 1 |
| 7) | Using various statistical techniques and numerical methods, they establish correct economic models and make analyzes by using statistical programs effectively. | 3 |
| 8) | They use a foreign language at least at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 2 |
| 9) | They improve their skills of teamwork, negotiation, leadership and entrepreneurship. | 2 |
| 10) | They have universal ethical values, social responsibility awareness and adequate knowledge of business law. | 3 |
| 11) | Being able to develop positive attitudes with regards to lifelong learning, they identify their individual learning needs and carry out studies to fulfil them. | 3 |
| 12) | They express their ideas and solution proposals concerning their field both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | They use information and communication technologies together with a computer software required by the field at least at advanced level of European Computer Driving License . | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 13 | 34 |
| Presentations / Seminar | 12 | 24 |
| Midterms | 3 | 8 |
| Final | 3 | 9 |
| Total Workload | 114 | |