| Course Objectives: |
This course introduces the fundamental concepts, theories, and methods for understanding individual and group behaviors. Drawing from disciplines such as psychology, sociology, anthropology, and economics, it explores how human behavior is shaped within individual, social, and organizational contexts. Key topics include decision-making processes, motivation, attitudes and perceptions, social interactions, cultural differences, and behavior change. Students will develop the ability to analyze and apply behavioral science concepts through both theoretical study and real-world case examples. |
| Course Content: |
This course explores the fundamental concepts, theories, and methods for understanding individual and group behavior. Drawing on psychology, sociology, anthropology, and economics, it examines how behavior forms and evolves in social and organizational contexts. Key topics include perception, attitudes, motivation, decision-making, group dynamics, cultural differences, and behavior change. Students will learn to analyze human behavior critically in both individual and workplace settings. Modern perspectives such as behavioral economics and learning theories are also introduced. Theoretical knowledge is reinforced through case studies and real-world examples, helping students apply insights effectively in practice.
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| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Behavioral Sciences
This week will introduce the definition, scope, and interdisciplinary nature of behavioral sciences. The influence of behavioral science on individuals, societies, and organizations will be discussed. |
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| 2) |
Historical Development of Behavioral Sciences
The historical evolution of behavioral sciences will be explored, highlighting contributions from psychology, sociology, anthropology, and economics.
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| 3) |
Individual Behavior: Personality and Identity
This week will focus on personality theories, individual differences, and the formation of identity, providing a foundation for understanding individual behavior. |
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| 4) |
Perception and Attitudes
Students will study how perception works, how individuals interpret the world, and how attitudes are formed and changed over time. |
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| 5) |
Motivation Theories
Key psychological foundations of motivation will be discussed, including various theories like Maslow's hierarchy of needs and Herzberg’s motivation-hygiene theory. |
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| 6) |
Decision-Making Processes
Rational and intuitive decision-making processes, cognitive biases, and common decision-making errors will be analyzed. |
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| 7) |
Social Interaction and Group Dynamics
The week will cover behavior in group settings, leadership concepts, mechanisms of social influence, and group conformity. |
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| 8) |
Cultural Differences and Behavior
The effects of cultural differences on individual and group behaviors, cross-cultural communication, and the concept of cultural intelligence will be examined. |
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| 9) |
Learning Theories and Behavior
Students will learn about theories explaining how behavior is acquired, including classical conditioning, operant conditioning, and observational learning. |
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| 10) |
Organizational Behavior
The study of individual and group behavior in the workplace, including motivation, leadership, and conflict management, will be addressed. |
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| 11) |
Fundamentals of Behavioral Economics
This week will focus on psychological factors influencing economic behavior, such as heuristic thinking, framing effects, and loss aversion. |
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| 12) |
Behavior Change Models
Models of behavior change, methods for altering habits, and nudging techniques will be explored in detail.
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Program Outcomes |
Level of Contribution |
| 1) |
Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, |
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| 2) |
Possess the knowledge and skills related to different functions and interactions of international business and trade. |
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| 3) |
Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. |
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| 4) |
Use different theoretical approaches to understanding and solving various business and trade problems. |
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| 5) |
Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. |
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| 6) |
Understands the value of developing new trade projects and generating strategies within international market needs. |
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| 7) |
Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. |
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| 8) |
Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. |
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| 9) |
Develops teamwork, negotiation, leadership and entrepreneurship skills. |
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| 10) |
Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. |
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| 11) |
Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. |
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| 12) |
Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. |
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| 13) |
Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. |
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ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
