Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: HIR039
Course Name: Sustainability Communication
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Araş. Gör. ELİF YILMAZ
Course Lecturer(s): Assoc.Prof.Dr. Esra BAYHANTOPÇU
Course Assistants:

Course Objective and Content

Course Objectives: The course aims to:
Student;
• Demonstrate the ability to integrate theories and methods related to media and communication in the context of sustainability, and to analyze, evaluate and address complex phenomena, problems and situations even with limited knowledge.
• Mastering sustainability communication theories
• Sustainability communication methods for carrying out communication activities for the target audience
• Using new communication techniques to raise sustainability awareness
• Having knowledge about how to plan and carry out sustainability communication activities and campaigns.
Course Content: The course comprehensively addresses the communication of sustainability with a focus on media and communications. Communication efforts are needed to ensure that sustainable activities are widespread and known accurately. Sustainability Communication is a course that includes theoretical and practical examples that discuss how effectively studies can be structured to fulfill responsibilities and raise awareness on many issues, especially the environment, responsible production-consumption and equality, including sustainability.

Learning Outcomes

The students who have succeeded in this course;
1) At the end of the course, the student; 1. Will learn sustainability issues comprehensively
2) They will learn what sustainability communication is and how it should be done, and gain experience about implementation methods.
3) Will have knowledge of how to plan and carry out communication activities and campaigns on sustainability issues
4) Will have the knowledge and experience that sustainability communication officials need to gain.

Course Flow Plan

Week Subject Related Preparation
1) Course Objectives, Content, Expectations, Basic Information of the Course. Definition of Sustainability and its Historical Development.
2) United Nations Sustainable Development Goals
3) Areas of Sustainability and Social Awareness
4) Key Features of Sustainability Communication, Theories, and Media
5) Developing Sustainability Communication Strategies
6) Sustainability and Social Marketing
7) New Communication Methods for Behavior Change in Sustainable Development
8) midterm exam
9) New Media and New Communication Methods for Sustainability Communication
10) Communication Planning for Sustainability Campaigns
11) Corporate Sustainability Practices and Communication Examples
12) Student Presentations: Designing Communication Campaigns to Raise Sustainability Awareness
13) Student Presentations: Designing Communication Campaigns to Raise Sustainability Awareness
14) General Review

Sources

Course Notes / Textbooks: Ders Notları ve Sunumları, Makaleler
References: Ders Notları ve Sunumları, Makaleler
• - Philip Kotler & Nancy Lee. (2013). Kurumsal Sosyal Sorumluluk. Mediacat Yayınları.
• - Esra Bayhantopçu & Pınar Gökçin Özuyar (Ed). (2023). Akademik Disiplinlerde Sürdürülebilirlik. Nobel Akademik Yayıncılık.
• - Zeliha Oçak. (2020). Sürdürülebilirlik İletişimi: Sürdürülebilirliğin Ekonomi Politiği ve Markalar. Nobel Akademik Yayıncılık.
• - Yeliz Kuşay. (2020). Kurumsal Sürdürülebilirlik İletişimi Uygulamaları. Eğitim Yayınevi - Bilimsel Eserler
• - Birleşmiş Milletler - Küresel Amaçlar - https://www.kureselamaclar.org/

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 30
Final 1 % 70
total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Midterms 7 35
Final 9 45
Total Workload 128