| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | JOB111 | ||||
| Course Name: | Stock Exchange and Investment Applications with Yatırım Finansman | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. ÇİĞDEM GÜRSOY | ||||
| Course Lecturer(s): | Dr. Barış Esen | ||||
| Course Assistants: |
| Course Objectives: | Despite the recent increasing interest in capital markets, financial literacy is quite low. With this course, students will be provided with practical information about the stock market and other capital markets. This course aims to enable students to follow the developments in financial markets more closely. |
| Course Content: | This course will start with capital market activities and brokerage houses. Stock transactions at Borsa Istanbul will continue with derivative transactions and foreign transactions. Issues related to portfolio management will also be addressed in the course. Information about investor psychology will also be given in the course. |
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The students who have succeeded in this course;
1) Can understand instruments in capital markets. 2) Can understand technological developments regarding financial services 3) Can understand stock transactions in Borsa Istanbul. 4) Understands the functioning of derivative markets. 5) Understand developments regarding foreign markets. 6) Understand investor psychology. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Capital markets | |
| 2) | Instruments in capital markets | |
| 3) | Stock transactions at Borsa Istanbul | |
| 4) | Foreign markets and derivative transactions | |
| 5) | The impact of macroeconomics on markets. | |
| 6) | The impact of current economic developments on the stock market. | |
| 7) | Investor Psychology. | |
| 8) | Midterm | |
| 9) | Portfolio management. | |
| 10) | Selection of shares in the stock market. | |
| 11) | Investment strategies in the stock market | |
| 12) | The importance of research in the stock market. | |
| 13) | Technical analysis | |
| 14) | The impact of current economic developments on the stock market . | |
| 15) | Final exam |
| Course Notes / Textbooks: | YOK |
| References: | Akıllı Yatırımcı - Benjamin Graham Siyah Kuğu - Nassim Nicholas Taleb Paranın Psikolojisi-Morgan Housel |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
|---|---|---|---|---|---|---|
| Program Outcomes | ||||||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||||
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||||
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | ||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 3 | 6 |
| Midterms | 8 | 24 |
| Final | 15 | 44 |
| Total Workload | 113 | |