| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | JOB111 | ||||
| Course Name: | Stock Exchange and Investment Applications with Yatırım Finansman | ||||
| Semester: |
Fall Spring |
||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. ÇİĞDEM GÜRSOY | ||||
| Course Lecturer(s): | Dr. Barış Esen | ||||
| Course Assistants: |
| Course Objectives: | Despite the recent increasing interest in capital markets, financial literacy is quite low. With this course, students will be provided with practical information about the stock market and other capital markets. This course aims to enable students to follow the developments in financial markets more closely. |
| Course Content: | This course will start with capital market activities and brokerage houses. Stock transactions at Borsa Istanbul will continue with derivative transactions and foreign transactions. Issues related to portfolio management will also be addressed in the course. Information about investor psychology will also be given in the course. |
|
The students who have succeeded in this course;
1) Can understand instruments in capital markets. 2) Can understand technological developments regarding financial services 3) Can understand stock transactions in Borsa Istanbul. 4) Understands the functioning of derivative markets. 5) Understand developments regarding foreign markets. 6) Understand investor psychology. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Capital markets | |
| 2) | Instruments in capital markets | |
| 3) | Stock transactions at Borsa Istanbul | |
| 4) | Foreign markets and derivative transactions | |
| 5) | The impact of macroeconomics on markets. | |
| 6) | The impact of current economic developments on the stock market. | |
| 7) | Investor Psychology. | |
| 8) | Midterm | |
| 9) | Portfolio management. | |
| 10) | Selection of shares in the stock market. | |
| 11) | Investment strategies in the stock market | |
| 12) | The importance of research in the stock market. | |
| 13) | Technical analysis | |
| 14) | The impact of current economic developments on the stock market . | |
| 15) | Final exam |
| Course Notes / Textbooks: | YOK |
| References: | Akıllı Yatırımcı - Benjamin Graham Siyah Kuğu - Nassim Nicholas Taleb Paranın Psikolojisi-Morgan Housel |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
|||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 3 | 6 |
| Midterms | 8 | 24 |
| Final | 15 | 44 |
| Total Workload | 113 | |