Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI366

Course Name:

Fundamentals of Project Planning

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYSELİN YILDIZ

Course Lecturer(s):

Prof. Dr. AYSELİN YILDIZ

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students with the knowledge about national and international grant programs in the field of education and research and to enable students to prepare projects for these grant programs.
Course Content:	This course covers the basic principles, processes and methods of project design and planning, as well as the basics of project budgeting. The entire content of the course was prepared within the scope of the project "EU Grants and Project Management", which was coordinated by the lecturer and awarded as the EU Jean Monnet Module (2014-2017).

Learning Outcomes

The students who have succeeded in this course;
1) Identify grant opportunities in the field of education and research.
2) Follow calls for grant proposals from the accurate sources.
3) Identify and design the basic stages of project planning processes.
4) Use the guidelines and annexes of the call for grants correctly when preparing a project.
5) Analyze problems, objectives, stakeholders and strategies.
6) Prepare the project activity planning.
7) Prepare a project budget in accordance with the project idea.

Course Flow Plan

Week	Subject	Related Preparation
1)	Overview: The logic of grant programmes
2)	Grant opportunities, programmes for youth
3)	Practice: Examining application forms, annexes and call for proposals
4)	Key principles of project planning stages
5)	Problem analysis and writing SMART project aim
6)	Objective, strategy and stakeholder analysis
7)	Midterm Exam
8)	Determining the project teams and project topics
9)	Teamwork: Preparing Problem Analysis Tree
10)	Teamwork: Determing the project aim, strategy analysis and stakeholder analysis
11)	Teamwork: Activity planning, preparing work packages
12)	Teamwork: Work packages of preparation, implementation, dissemination
13)	Activity planning: Work packages of monitoring and evaluation, sustainability
14)	Preparing project budget
15)	Submission of the final project as project teams

Sources

Course Notes / Textbooks:

Öğretim üyesinin hazırladığı ders notları
Ayselin Yıldız. (2016). “Activity Planning, Resource Planning and Budget” in Toker,H., İnceoğlu, Ç.,Yıldız, A.,Ozerim, G. Koçtaş, Ö., Project Culture, E-Book Yasar University https://www.researchgate.net/publication/295549279_Activity_Planning_Resource_Planning_and_Budget
Erasmus+Programı Rehberi (2021-2027)

Lecture notes, presentations
Ayselin Yıldız. (2016). “Activity Planning, Resource Planning and Budget” in Toker,H., İnceoğlu, Ç.,Yıldız, A.,Ozerim, G. Koçtaş, Ö., Project Culture, E-Book Yasar University https://www.researchgate.net/publication/295549279_Activity_Planning_Resource_Planning_and_Budget
Guide of Erasmus+ Program (2021-2027)

References:

European Commission, (2004), Project Cycle Management Guidelines, Vol. 1, EuropeAid Cooperation Office, Brussels
T.C. Dış İşleri Bakanlığı AB Başkanlığı Çevrimiçi Eğitim Modülleri http://www.ab.gov.tr/online_egitim/

• European Commission, (2004), Project Cycle Management Guidelines, Vol. 1, EuropeAid Cooperation Office, Brussels
• T.C. Dış İşleri Bakanlığı AB Başkanlığı Çevrimiçi Eğitim Modülleri (Turkish) http://www.ab.gov.tr/online_egitim/

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	28	0			0
Application	20	0			0
Study Hours Out of Class	28	0			0
Project	50	0			0
Midterms	10	0			0
Total Workload					0