English Translation and Interpretation Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

JOB107

Course Name:

HISENSE International Business Management: HISENSE Case

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. OKAN YAŞAR

Course Lecturer(s):

Assoc. Prof. Okan Yaşar

Course Assistants:

Course Objective and Content

Course Objectives:

• To understand the international business strategies of HISENSE company.
• Evaluating competitive advantages in global markets.
• To analyze HISENSE's supply chain management strategies.
• Examining global market entry and expansion strategies.
• Evaluate international business strategies through real-world examples and case studies.

Course Content:

This course offers students the opportunity to understand and analyze the dynamics of the global business world by examining the international business strategies of the HISENSE company. The course focuses on topics such as HISENSE's success factors in international markets, global competitive strategies and global supply chain management, leading students to understand the international business strategies of a real company.

Learning Outcomes

The students who have succeeded in this course;
1) Understanding the international business strategies of international companies
2) Learning to evaluate opportunities and competitive advantages in global markets
3) Be able to analyze supply chain management methods and strategies
4) Learning how to enter global markets and expand in these markets, examining strategies
5) Evaluate international business strategies through case studies and real examples

Course Flow Plan

Week	Subject	Related Preparation
1)	History and Global Presence of HISENSE
2)	HISENSE's Position in the Global Business Environment
3)	HISENSE's Competitive Strategies in International Markets
4)	Innovation and Product Development Processes
5)	HISENSE's Global Supply Chain and Logistics Strategies
6)	Supply Chain Sustainability and Risk Management
7)	Entry Models to Foreign Markets
8)	HISENSE's Expansion Experiences into Foreign Markets
9)	Midterm

Sources

Course Notes / Textbooks:	-
References:	-

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) He / She acquires the professional skills theorical and practical translation and interpretation can use those skills for didactic and research purposes.
1) He / She uses modern teaching methods and techniques of teaching English as a foreign language.
1) He / She knows modern language and linguistics theories in a comprehensive way.
1) He / She knows the historical developmental process of translation and interpretation and develops an independent attitude on the role of translators and interpreters for modern research and applications.
1) He / She uses the academic language skills effectively and efficiently as by mastering the functional and structural form of English language.
2) He / She uses a second foreign language at least at B1 General Level according to European Language Portfolio criterion.
2) He / She knows the impact of fundamental and modern works in the translation and interpretation field, presents evaluations relying on them.
2) He / She knows the periods of English Literature, important genres and major works in detail with its cultural and historical features.
2) He / She uses information and communication technologies together with computer software at least at the fundamental level of European Computer Driving License.
2) He / She can evaluate the English language teaching materials and develop original teaching materials.
3) He / She takes responsibilities by adopting fundamental universal values and developing a prudent, respectful, open to communication and learning attitude towards different language, race, gender, religion and social class groups.
3) He / She develops practical and theoretical solutions for interpreting and translatological problems.
3) He / She takes ethical and practical training from beginning to advanced levels to develop consecutive and simultaneous interpreting skills in various fields such as health, media and law etc. Thanks to this training, he / she practices his/her profession in accordance with the standards of conference interpreting in various legal, health and media-communication fields nationally and internationally.
3) He / She acquires the ability to understand multicultural approaches in the field of translation and interpretation and reflects the efficient bilingual and bi-cultural practices on his/her works.
4) He / She knows and applies professional ethics, professional standards and practices in the field of translation and interpretation.
5) He / She applies basic research methods and theories in social sciences.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	He / She acquires the professional skills theorical and practical translation and interpretation can use those skills for didactic and research purposes.
1)	He / She uses modern teaching methods and techniques of teaching English as a foreign language.
1)	He / She knows modern language and linguistics theories in a comprehensive way.
1)	He / She knows the historical developmental process of translation and interpretation and develops an independent attitude on the role of translators and interpreters for modern research and applications.
1)	He / She uses the academic language skills effectively and efficiently as by mastering the functional and structural form of English language.
2)	He / She uses a second foreign language at least at B1 General Level according to European Language Portfolio criterion.
2)	He / She knows the impact of fundamental and modern works in the translation and interpretation field, presents evaluations relying on them.
2)	He / She knows the periods of English Literature, important genres and major works in detail with its cultural and historical features.
2)	He / She uses information and communication technologies together with computer software at least at the fundamental level of European Computer Driving License.
2)	He / She can evaluate the English language teaching materials and develop original teaching materials.
3)	He / She takes responsibilities by adopting fundamental universal values and developing a prudent, respectful, open to communication and learning attitude towards different language, race, gender, religion and social class groups.
3)	He / She develops practical and theoretical solutions for interpreting and translatological problems.
3)	He / She takes ethical and practical training from beginning to advanced levels to develop consecutive and simultaneous interpreting skills in various fields such as health, media and law etc. Thanks to this training, he / she practices his/her profession in accordance with the standards of conference interpreting in various legal, health and media-communication fields nationally and internationally.
3)	He / She acquires the ability to understand multicultural approaches in the field of translation and interpretation and reflects the efficient bilingual and bi-cultural practices on his/her works.
4)	He / She knows and applies professional ethics, professional standards and practices in the field of translation and interpretation.
5)	He / She applies basic research methods and theories in social sciences.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100