JOB107 HISENSE International Business Management: HISENSE CaseIstinye UniversityDegree Programs Management Information Systems (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Management Information Systems (English)

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: JOB107
Course Name: HISENSE International Business Management: HISENSE Case
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Doç. Dr. OKAN YAŞAR
Course Lecturer(s): Assoc. Prof. Okan Yaşar
Course Assistants:

Course Objective and Content

Course Objectives: • To understand the international business strategies of HISENSE company.
• Evaluating competitive advantages in global markets.
• To analyze HISENSE's supply chain management strategies.
• Examining global market entry and expansion strategies.
• Evaluate international business strategies through real-world examples and case studies.
Course Content: This course offers students the opportunity to understand and analyze the dynamics of the global business world by examining the international business strategies of the HISENSE company. The course focuses on topics such as HISENSE's success factors in international markets, global competitive strategies and global supply chain management, leading students to understand the international business strategies of a real company.

Learning Outcomes

The students who have succeeded in this course;
1) Understanding the international business strategies of international companies
2) Learning to evaluate opportunities and competitive advantages in global markets
3) Be able to analyze supply chain management methods and strategies
4) Learning how to enter global markets and expand in these markets, examining strategies
5) Evaluate international business strategies through case studies and real examples

Course Flow Plan

Week Subject Related Preparation
1) History and Global Presence of HISENSE
2) HISENSE's Position in the Global Business Environment
3) HISENSE's Competitive Strategies in International Markets
4) Innovation and Product Development Processes
5) HISENSE's Global Supply Chain and Logistics Strategies
6) Supply Chain Sustainability and Risk Management
7) Entry Models to Foreign Markets
8) HISENSE's Expansion Experiences into Foreign Markets
9) Midterm

Sources

Course Notes / Textbooks: -
References: -

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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2

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4

5

Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3) Uses different information technologies and systems for understanding and solving various business problems.
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6) Gains technical and managerial contributions to IT projects and takes responsibility.
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. 3
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. 3
3) Uses different information technologies and systems for understanding and solving various business problems. 2
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. 3
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. 3
6) Gains technical and managerial contributions to IT projects and takes responsibility. 2
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. 3
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. 3
9) Develops teamwork, negotiation, leadership and entrepreneurship skills. 3
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. 3
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. 2
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. 3
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 3

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100