| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | JOB106 | ||||
| Course Name: | ARCHITECHT Software Product Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Araş. Gör. KAZIM TİMUÇİN UTKAN | ||||
| Course Lecturer(s): |
Doç. Dr. ŞEBNEM ÖZDEMİR |
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| Course Assistants: |
| Course Objectives: | This course aims to equip students with the fundamental concepts and practical tools necessary for successful software product management. The students will develop an understanding of the roles of a product manager and the importance of balancing user needs with business objectives. By engaging in real-life scenarios and case studies, students will apply theories and practices to manage a software product effectively through its life cycle, from ideation to launch and beyond, ensuring alignment with the market needs and company strategy. |
| Course Content: | 1. Introduction to software product management: Definitions, roles, and responsibilities. 2. Product life cycle management: From conception to retirement. 3. Agile and waterfall methodologies in product management. 4. User-centered design and user experience (UX) principles. 5. Metrics and KPIs for product success, data-driven decision-making. |
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The students who have succeeded in this course;
1) Students will understand the role, challenges, and best practices of software product management. 2) Students will be able to apply the principles of Agile and Waterfall methodologies to product management. 3) Students will learn to integrate user-centered design and UX into product development. 4) Students will understand how to define and use metrics and KPIs to track product performance. 5) Students will develop the skills to make strategic decisions based on qualitative and quantitative data. |
| Week | Subject | Related Preparation |
| 1) | Course Introduction and Overview of Software Product Management | - |
| 2) | The role of a Product Manager and the Product Management Process | - |
| 3) | Market Research and Identifying Customer Needs | - |
| 4) | Product Strategy – Vision, Goals, and Initiatives | - |
| 5) | Introduction to Agile Product Management | - |
| 6) | Introduction to Waterfall Product Management | - |
| 7) | User-Centered Design and UX Fundamentals in Product Development | - |
| 8) | Midterm Exam | - |
| 9) | Applying User Stories and Personas | - |
| 10) | Prioritization Techniques and Roadmap Planning | - |
| 11) | MVPs, Prototyping, and Validation Techniques | - |
| 12) | Analytics, Metrics, and Data-Driven Product Management | - |
| 13) | Growth Hacking and Product Scaling Strategies | - |
| 14) | Leadership and Communication for Product Managers | - |
| 15) | Ethics and Legal Considerations in Product Management | - |
| 16) | Final Exam | - |
| Course Notes / Textbooks: | - |
| References: | - |
| Course Learning Outcomes | 1 |
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3 |
4 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 32 |
| Midterms | 8 | 44 |
| Final | 8 | 46 |
| Total Workload | 122 | |