| International Trade and Business (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | JOB106 | ||||
| Course Name: | ARCHITECHT Software Product Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Araş. Gör. KAZIM TİMUÇİN UTKAN | ||||
| Course Lecturer(s): |
Doç. Dr. ŞEBNEM ÖZDEMİR |
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| Course Assistants: |
| Course Objectives: | This course aims to equip students with the fundamental concepts and practical tools necessary for successful software product management. The students will develop an understanding of the roles of a product manager and the importance of balancing user needs with business objectives. By engaging in real-life scenarios and case studies, students will apply theories and practices to manage a software product effectively through its life cycle, from ideation to launch and beyond, ensuring alignment with the market needs and company strategy. |
| Course Content: | 1. Introduction to software product management: Definitions, roles, and responsibilities. 2. Product life cycle management: From conception to retirement. 3. Agile and waterfall methodologies in product management. 4. User-centered design and user experience (UX) principles. 5. Metrics and KPIs for product success, data-driven decision-making. |
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The students who have succeeded in this course;
1) Students will understand the role, challenges, and best practices of software product management. 2) Students will be able to apply the principles of Agile and Waterfall methodologies to product management. 3) Students will learn to integrate user-centered design and UX into product development. 4) Students will understand how to define and use metrics and KPIs to track product performance. 5) Students will develop the skills to make strategic decisions based on qualitative and quantitative data. |
| Week | Subject | Related Preparation |
| 1) | Course Introduction and Overview of Software Product Management | - |
| 2) | The role of a Product Manager and the Product Management Process | - |
| 3) | Market Research and Identifying Customer Needs | - |
| 4) | Product Strategy – Vision, Goals, and Initiatives | - |
| 5) | Introduction to Agile Product Management | - |
| 6) | Introduction to Waterfall Product Management | - |
| 7) | User-Centered Design and UX Fundamentals in Product Development | - |
| 8) | Midterm Exam | - |
| 9) | Applying User Stories and Personas | - |
| 10) | Prioritization Techniques and Roadmap Planning | - |
| 11) | MVPs, Prototyping, and Validation Techniques | - |
| 12) | Analytics, Metrics, and Data-Driven Product Management | - |
| 13) | Growth Hacking and Product Scaling Strategies | - |
| 14) | Leadership and Communication for Product Managers | - |
| 15) | Ethics and Legal Considerations in Product Management | - |
| 16) | Final Exam | - |
| Course Notes / Textbooks: | - |
| References: | - |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||
| 1) Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | |||||||||||||
| 2) Possess the knowledge and skills related to different functions and interactions of international business and trade. | |||||||||||||
| 3) Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | |||||||||||||
| 4) Use different theoretical approaches to understanding and solving various business and trade problems. | |||||||||||||
| 5) Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | |||||||||||||
| 6) Understands the value of developing new trade projects and generating strategies within international market needs. | |||||||||||||
| 7) Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | |||||||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |||||||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | |||||||||||||
| 10) Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | |||||||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |||||||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |||||||||||||
| 13) Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | |
| 2) | Possess the knowledge and skills related to different functions and interactions of international business and trade. | |
| 3) | Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | |
| 4) | Use different theoretical approaches to understanding and solving various business and trade problems. | |
| 5) | Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | |
| 6) | Understands the value of developing new trade projects and generating strategies within international market needs. | |
| 7) | Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | |
| 10) | Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |
| 13) | Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 32 |
| Midterms | 8 | 44 |
| Final | 8 | 46 |
| Total Workload | 122 | |