Business Administration (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

JOB106

Course Name:

ARCHITECHT Software Product Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Araş. Gör. KAZIM TİMUÇİN UTKAN

Course Lecturer(s):

Doç. Dr. ŞEBNEM ÖZDEMİR

Course Assistants:

Course Objective and Content

Course Objectives:

This course aims to equip students with the fundamental concepts and practical tools necessary for successful software product management. The students will develop an understanding of the roles of a product manager and the importance of balancing user needs with business objectives. By engaging in real-life scenarios and case studies, students will apply theories and practices to manage a software product effectively through its life cycle, from ideation to launch and beyond, ensuring alignment with the market needs and company strategy.

Course Content:

1. Introduction to software product management: Definitions, roles, and responsibilities.
2. Product life cycle management: From conception to retirement.
3. Agile and waterfall methodologies in product management.
4. User-centered design and user experience (UX) principles.
5. Metrics and KPIs for product success, data-driven decision-making.

Learning Outcomes

The students who have succeeded in this course;
1) Students will understand the role, challenges, and best practices of software product management.
2) Students will be able to apply the principles of Agile and Waterfall methodologies to product management.
3) Students will learn to integrate user-centered design and UX into product development.
4) Students will understand how to define and use metrics and KPIs to track product performance.
5) Students will develop the skills to make strategic decisions based on qualitative and quantitative data.

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Introduction and Overview of Software Product Management	-
2)	The role of a Product Manager and the Product Management Process	-
3)	Market Research and Identifying Customer Needs	-
4)	Product Strategy – Vision, Goals, and Initiatives	-
5)	Introduction to Agile Product Management	-
6)	Introduction to Waterfall Product Management	-
7)	User-Centered Design and UX Fundamentals in Product Development	-
8)	Midterm Exam	-
9)	Applying User Stories and Personas	-
10)	Prioritization Techniques and Roadmap Planning	-
11)	MVPs, Prototyping, and Validation Techniques	-
12)	Analytics, Metrics, and Data-Driven Product Management	-
13)	Growth Hacking and Product Scaling Strategies	-
14)	Leadership and Communication for Product Managers	-
15)	Ethics and Legal Considerations in Product Management	-
16)	Final Exam	-

Sources

Course Notes / Textbooks:	-
References:	-

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2) They have knowledge and skills about different functions and interactions of the enterprise.
3) They can use different theoretical approaches to understanding and solving various business problems.
4) Being aware of the needs of society, they use business knowledge to meet these needs.
5) They have knowledge depthly about current problems of Turkey and Global Business World’s
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2)	They have knowledge and skills about different functions and interactions of the enterprise.
3)	They can use different theoretical approaches to understanding and solving various business problems.
4)	Being aware of the needs of society, they use business knowledge to meet these needs.
5)	They have knowledge depthly about current problems of Turkey and Global Business World’s
6)	They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7)	They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8)	They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9)	They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10)	They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11)	They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12)	They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	32
Midterms	8	44
Final	8	46
Total Workload		122