Industrial and Systems Engineering (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

JOB106

Course Name:

ARCHITECHT Software Product Management

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Araş. Gör. KAZIM TİMUÇİN UTKAN

Course Lecturer(s):

Doç. Dr. ŞEBNEM ÖZDEMİR

Course Assistants:

Course Objective and Content

Course Objectives:

This course aims to equip students with the fundamental concepts and practical tools necessary for successful software product management. The students will develop an understanding of the roles of a product manager and the importance of balancing user needs with business objectives. By engaging in real-life scenarios and case studies, students will apply theories and practices to manage a software product effectively through its life cycle, from ideation to launch and beyond, ensuring alignment with the market needs and company strategy.

Course Content:

1. Introduction to software product management: Definitions, roles, and responsibilities.
2. Product life cycle management: From conception to retirement.
3. Agile and waterfall methodologies in product management.
4. User-centered design and user experience (UX) principles.
5. Metrics and KPIs for product success, data-driven decision-making.

Learning Outcomes

The students who have succeeded in this course;
1) Students will understand the role, challenges, and best practices of software product management.
2) Students will be able to apply the principles of Agile and Waterfall methodologies to product management.
3) Students will learn to integrate user-centered design and UX into product development.
4) Students will understand how to define and use metrics and KPIs to track product performance.
5) Students will develop the skills to make strategic decisions based on qualitative and quantitative data.

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Introduction and Overview of Software Product Management	-
2)	The role of a Product Manager and the Product Management Process	-
3)	Market Research and Identifying Customer Needs	-
4)	Product Strategy – Vision, Goals, and Initiatives	-
5)	Introduction to Agile Product Management	-
6)	Introduction to Waterfall Product Management	-
7)	User-Centered Design and UX Fundamentals in Product Development	-
8)	Midterm Exam	-
9)	Applying User Stories and Personas	-
10)	Prioritization Techniques and Roadmap Planning	-
11)	MVPs, Prototyping, and Validation Techniques	-
12)	Analytics, Metrics, and Data-Driven Product Management	-
13)	Growth Hacking and Product Scaling Strategies	-
14)	Leadership and Communication for Product Managers	-
15)	Ethics and Legal Considerations in Product Management	-
16)	Final Exam	-

Sources

Course Notes / Textbooks:	-
References:	-

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Acquires sufficient accumulation of knowledge in natural and applied sciences, engineering and technology, and has the ability to design, and identify/formulate/solve problems related to, complex manufacturing and service systems using this knowledge.
2) Possesses the ability to select and apply appropriate methods for analysing integrated systems comprising humans, knowledge, raw materials and energy; to acquire, process and interpret data; and to reach conclusions using her/his engineering skills.
3) Has the ability to select and efficiently use engineering design principles along with appropriate analytical, computational and experimental engineering techniques in order to optimize outputs related to various systems under realistic constraints.
4) Possesses the skills to select from among and efficiently use modern technologies, equipment, software and software languages in applications related to her/his respective field.
5) Possesses the ability to produce industry-focused solutions that are able to contribute to social health, safety and welfare, while being cognizant of global, cultural, societal, economical and environmental matters.
6) Has the awareness to take decisions ethically, professionally and without overlooking her/his legal responsibilities in situations related to her/his professions.
7) Has the awareness about contemporary issues such as sustainability, entrepreneurship and innovation; and the ability to comprehend the impacts of these notions on her/his profession.
8) Has the skills to communicate and make presentations to a level that will allow her/him to effectively make an exchange of information and experience both verbally and in written and with various communities related to her/his area.
9) Is able to use a foreign language at least at B1 level, measured in terms of the European Language Portfolio criterion.
10) In cognizance of life-long learning, possesses the ability to follow and adapt to changes that may arise in her/his field and reflect them into her/his profession.
11) Has the ability to work efficiently in interdisciplinary projects, be open to collaboration and take initiative when necessary, manage risks, plan activities and develop strategies.
12) She has the ability to follow new approaches in the field of human-machine interaction and artificial intelligence and apply them to problems in her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Acquires sufficient accumulation of knowledge in natural and applied sciences, engineering and technology, and has the ability to design, and identify/formulate/solve problems related to, complex manufacturing and service systems using this knowledge.
2)	Possesses the ability to select and apply appropriate methods for analysing integrated systems comprising humans, knowledge, raw materials and energy; to acquire, process and interpret data; and to reach conclusions using her/his engineering skills.
3)	Has the ability to select and efficiently use engineering design principles along with appropriate analytical, computational and experimental engineering techniques in order to optimize outputs related to various systems under realistic constraints.
4)	Possesses the skills to select from among and efficiently use modern technologies, equipment, software and software languages in applications related to her/his respective field.
5)	Possesses the ability to produce industry-focused solutions that are able to contribute to social health, safety and welfare, while being cognizant of global, cultural, societal, economical and environmental matters.
6)	Has the awareness to take decisions ethically, professionally and without overlooking her/his legal responsibilities in situations related to her/his professions.
7)	Has the awareness about contemporary issues such as sustainability, entrepreneurship and innovation; and the ability to comprehend the impacts of these notions on her/his profession.
8)	Has the skills to communicate and make presentations to a level that will allow her/him to effectively make an exchange of information and experience both verbally and in written and with various communities related to her/his area.
9)	Is able to use a foreign language at least at B1 level, measured in terms of the European Language Portfolio criterion.
10)	In cognizance of life-long learning, possesses the ability to follow and adapt to changes that may arise in her/his field and reflect them into her/his profession.
11)	Has the ability to work efficiently in interdisciplinary projects, be open to collaboration and take initiative when necessary, manage risks, plan activities and develop strategies.
12)	She has the ability to follow new approaches in the field of human-machine interaction and artificial intelligence and apply them to problems in her field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	32
Midterms	8	44
Final	8	46
Total Workload		122