E-commerce and Marketing (Evening Education) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP212 | ||||
Course Name: | Current Applications in E-Commerce | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
Course Lecturer(s): |
Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU |
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Course Assistants: |
Course Objectives: | The aim of this lesson is to help students understand the current concepts and issues emerging in e-commerce and to provide them with information about the necessary activities and processes in e-commerce. This is to enable the consumer to evaluate and manage the purchasing decision process by using current e-commerce applications. |
Course Content: | CRM applications in e-commerce Artificial intelligence in e-commerce Marketing and advertising in e-commerce Social, Mobile and Local Marketing |
The students who have succeeded in this course;
1) Having knowledge about e-commerce customer relationship management 2) Understanding the importance of artificial intelligence applications in e-commerce 3) Understanding the impact of the concept of security in e-commerce 4) Understanding operational processes in e-commerce |
Week | Subject | Related Preparation |
1) | ||
2) | CRM in E-Commerce | |
3) | Artificial Intelligence in E-Commerce | |
4) | Personalization in E-Commerce | |
5) | Content Marketing in E-Commerce | |
6) | Customer Experience in E-Commerce | |
7) | Reputation Management in E-Commerce | |
8) | ||
9) | Current Revenue Models in E-Commerce | |
10) | Data Marketing in E-Commerce | |
11) | International Rules in E-Commerce | |
12) | Current e-marketplaces review | |
13) | Student Projects | |
14) | Student Projects |
Course Notes / Textbooks: | Amazon- John Rossman |
References: | Amazon- John Rossman |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |
1) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 2 | 28 | ||||
Laboratory | 14 | 1 | 14 | ||||
Application | 5 | 5 | 25 | ||||
Presentations / Seminar | 4 | 5 | 20 | ||||
Homework Assignments | 3 | 3 | 9 | ||||
Midterms | 1 | 2 | 2 | ||||
Final | 1 | 2 | 2 | ||||
Total Workload | 100 |