| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | ETP212 | ||||
| Course Name: | Current Applications in E-Commerce | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
| Course Lecturer(s): | Dr. Öğretim Üyesi Gözde KANDEMİR ÇOMOĞLU | ||||
| Course Assistants: |
| Course Objectives: | The aim of this lesson is to help students understand the current concepts and issues emerging in e-commerce and to provide them with information about the necessary activities and processes in e-commerce. This is to enable the consumer to evaluate and manage the purchasing decision process by using current e-commerce applications. |
| Course Content: | CRM applications in e-commerce Artificial intelligence in e-commerce Marketing and advertising in e-commerce Social, Mobile and Local Marketing |
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The students who have succeeded in this course;
1) Having knowledge about e-commerce customer relationship management 2) Understanding the importance of artificial intelligence applications in e-commerce 3) Understanding the impact of the concept of security in e-commerce 4) Understanding operational processes in e-commerce |
| Week | Subject | Related Preparation |
| 1) | ||
| 2) | CRM in E-Commerce | |
| 3) | Artificial Intelligence in E-Commerce | |
| 4) | Personalization in E-Commerce | |
| 5) | Content Marketing in E-Commerce | |
| 6) | Customer Experience in E-Commerce | |
| 7) | Reputation Management in E-Commerce | |
| 8) | ||
| 9) | Current Revenue Models in E-Commerce | |
| 10) | Data Marketing in E-Commerce | |
| 11) | International Rules in E-Commerce | |
| 12) | Current e-marketplaces review | |
| 13) | Student Projects | |
| 14) | Student Projects | |
| 15) |
| Course Notes / Textbooks: | Amazon- John Rossman |
| References: | Amazon- John Rossman |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | ||||||||||||||||||||
| 1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
| 2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
| 3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
| 4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
| 5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
| 9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
| 10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
| 11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
| 12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
| 13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
| 14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
| 15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
| 16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
| 17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
| 18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
| 19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
| 20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. | ||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
| 2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
| 3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
| 4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
| 5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
| 9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
| 10) | Can use basic web tools and data analysis platforms. | |
| 11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
| 12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
| 13) | Can run e-commerce processes independently and take on leadership when necessary. | |
| 14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
| 15) | It follows the developments in digital technologies and constantly renews itself. | |
| 16) | Is open to lifelong learning and adapts to sectoral innovations. | |
| 17) | Works effectively within a team and communicates clearly and effectively. | |
| 18) | Has the ability to communicate professionally with customers and business partners. | |
| 19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
| 20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 2 | 28 | ||||
| Laboratory | 14 | 1 | 14 | ||||
| Application | 5 | 5 | 25 | ||||
| Presentations / Seminar | 4 | 5 | 20 | ||||
| Homework Assignments | 3 | 3 | 9 | ||||
| Midterms | 1 | 2 | 2 | ||||
| Final | 1 | 2 | 2 | ||||
| Total Workload | 100 | ||||||