| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | ETP212 | ||||
| Course Name: | Current Applications in E-Commerce | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
| Course Lecturer(s): |
Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU |
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| Course Assistants: |
| Course Objectives: | The aim of this lesson is to help students understand the current concepts and issues emerging in e-commerce and to provide them with information about the necessary activities and processes in e-commerce. This is to enable the consumer to evaluate and manage the purchasing decision process by using current e-commerce applications. |
| Course Content: | CRM applications in e-commerce Artificial intelligence in e-commerce Marketing and advertising in e-commerce Social, Mobile and Local Marketing |
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The students who have succeeded in this course;
1) Having knowledge about e-commerce customer relationship management 2) Understanding the importance of artificial intelligence applications in e-commerce 3) Understanding the impact of the concept of security in e-commerce 4) Understanding operational processes in e-commerce |
| Week | Subject | Related Preparation |
| 1) | ||
| 2) | CRM in E-Commerce | |
| 3) | Artificial Intelligence in E-Commerce | |
| 4) | Personalization in E-Commerce | |
| 5) | Content Marketing in E-Commerce | |
| 6) | Customer Experience in E-Commerce | |
| 7) | Reputation Management in E-Commerce | |
| 8) | ||
| 9) | Current Revenue Models in E-Commerce | |
| 10) | Data Marketing in E-Commerce | |
| 11) | International Rules in E-Commerce | |
| 12) | Current e-marketplaces review | |
| 13) | Student Projects | |
| 14) | Student Projects |
| Course Notes / Textbooks: | Amazon- John Rossman |
| References: | Amazon- John Rossman |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|---|---|---|---|---|
| Program Outcomes | ||||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 | 3 | 3 | 2 |
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 2 | 2 | 2 | 3 |
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 | 3 | 2 | 2 |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 3 |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 2 | 28 | ||||
| Laboratory | 14 | 1 | 14 | ||||
| Application | 5 | 5 | 25 | ||||
| Presentations / Seminar | 4 | 5 | 20 | ||||
| Homework Assignments | 3 | 3 | 9 | ||||
| Midterms | 1 | 2 | 2 | ||||
| Final | 1 | 2 | 2 | ||||
| Total Workload | 100 | ||||||