| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI347 | ||||
| Course Name: | The Relationship between Metabolic Paths and Health in the Organism | ||||
| Semester: | Fall | ||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | Yes | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. HİKMET KOÇAK | ||||
| Course Lecturer(s): | Prof. Dr. Hikmet Koçak | ||||
| Course Assistants: |
| Course Objectives: | In this courses where the chemical reactions occurring in living organisms are studied; the metabolic events in which the biomolecules like proteins, carbohydrates and lipids take place and their interactions with each other will be explained to the students. It is also aimed to gain the competencies related to metabolism, to establish some relationships with biochemistry in the professional field and to gain the ability to evaluate them as a whole. |
| Course Content: | It is the functioning of the main metabolic pathways of the organism in a healthy state and raising awareness about pathological conditions in daily life. |
|
The students who have succeeded in this course;
1) Must be able to distinguish the structural differences of biochemical macromolecules. 2) Must be able to list the concept of nutritional energy sources and the body’s energy stores. 3) Must be able to explain the energy metabolism of carbohydrates, lipids, protein. 4) Must define postprandial status and explain hormonal changes in postprandial status. 5) Must be able to explain the digestion, absorption and outcome of food. 6) Must be able to explain the conversion pathways of glucose in the liver and its metabolism in other tissues. 7) Must be able to explain the outcome of lipoproteins and amino acids in postprandial status. 8) Must be able to define fasting and explain the metabolic changes in short-term fasting. 9) Must be able to explain the role of liver and adipose tissue in short term fasting. 10) Must be able to explain the occurring metabolic changes and roles of liver and adipose tissue in prolonged fasting. 11) Must be able to explain the basal metabolism (resting metabolic rate), physical activity, and control of body weight. 12) Must be able to explain the importance of carbohydrates, essential fatty acids, essential amino acids, vitamins and minerals which suply the basic nutritional requirements. |
| Week | Subject | Related Preparation |
| 1) | Basic Concepts and Explanation of The Syllabus | Lecture Notes-presentations notes |
| 2) | Structural Overview of Basic Elements of Metabolic Pathways in the Organism | Lecture Notes-presentations notes |
| 3) | Events Affecting the Energy Requirement of the Body | Lecture Notes-presentations notes |
| 4) | Proteins- definition, properties, structure, types and Metabolism | Lecture Notes-presentations notes |
| 5) | Lipid Metabolism | Lecture Notes-presentations notes |
| 6) | The Carbohydrates and Metabolism | Lecture Notes-presentations notes |
| 7) | Integration of Metabolism (fasting/starving-fed state, postprandial Status) | Lecture Notes-presentations notes |
| 8) | Ramadan Feast (Holiday) | |
| 9) | Student Presentations | |
| 10) | Student Presentations | |
| 11) | Student Presentations | |
| 12) | Student Presentations | |
| 13) | Student Presentations | |
| 14) | Student Presentations |
| Course Notes / Textbooks: | Ders Notları-sunumlar Lecture Notes-presentations notes |
| References: | 1. Tıbbi Biyokimya, Gürdöl F., Nobel Tıp Kitabevleri, İstanbul, 2019 2. Harper'ın Biyokimyası, Nobel Tıp Kitabevleri, İstanbul, 2016 3. Lippincott Görsel Anlatımlı çalışma Kitapları Biyokimya, Harvey RA, Ferrier DR. (Çeviri editörü: Ulukaya E.): 5. baskı, Nobel Tıp Kitabevleri, 2014 4. Marks’ Tıbbi Biyokimyanın Esasları Klinik yaklaşım, Lieberman M, Peet A. (Çeviri editörleri: Amanvermez R, Avcı B.): 2nd edition, İstanbul Tıp Kitabevleri, 2017 |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||||||||
| 1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
| 2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
| 3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
| 4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
| 5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
| 9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
| 10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
| 11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
| 12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
| 13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
| 14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
| 15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
| 16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
| 17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
| 18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
| 19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
| 20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. | ||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
| 2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
| 3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
| 4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
| 5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
| 9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
| 10) | Can use basic web tools and data analysis platforms. | |
| 11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
| 12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
| 13) | Can run e-commerce processes independently and take on leadership when necessary. | |
| 14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
| 15) | It follows the developments in digital technologies and constantly renews itself. | |
| 16) | Is open to lifelong learning and adapts to sectoral innovations. | |
| 17) | Works effectively within a team and communicates clearly and effectively. | |
| 18) | Has the ability to communicate professionally with customers and business partners. | |
| 19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
| 20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 45 |
| Presentation | 1 | % 45 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 2 | 0 | 14 | 16 | 60 | ||
| Study Hours Out of Class | 1 | 4 | 4 | 10 | 18 | ||
| Presentations / Seminar | 1 | 4 | 4 | 10 | 18 | ||
| Homework Assignments | 1 | 5 | 4 | 10 | 19 | ||
| Total Workload | 115 | ||||||